[Remote] Senior Marketing Associate, Retention at CSC Generation

Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

Candidates should have 4+ years of experience in retention, lifecycle, or email marketing, preferably in e-commerce. Strong organizational and analytical skills are required, including the ability to interpret data, run tests, and make data-driven decisions. Experience executing email marketing campaigns using ESPs and a collaborative attitude for cross-team communication are essential.

Responsibilities

The Senior Marketing Associate, Retention will execute retention marketing programs across Email and SMS to increase engagement and customer lifetime value. This role involves managing campaigns from conception to launch, including calendar planning, creative briefing, audience segmentation, email building, QA, and performance measurement. The associate will collaborate with various teams, analyze performance data to uncover insights, and continuously refine campaigns through testing and optimization, while also adopting emerging AI tools to enhance workflow and capabilities.

Skills

Retention Marketing

Email Marketing

SMS Marketing

Customer Lifetime Value

Campaign Management

Data Analysis

A/B Testing

Personalization

Optimization

AI Tools

E-commerce

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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