Growth & Retention Senior Product Marketing Manager

About Collectors

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, SGC, WATA, and Card Ladder.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,900 people across our headquarters in Santa Ana and offices in Jersey City, Tokyo, Shanghai, Hong Kong, Toronto, Guadalajara, Dallas, and Paris.

Growth & Retention Senior Product Marketing Manager

We are seeking a dynamic, customer-obsessed Growth & Retention Senior Product Marketing Manager to lead strategy, positioning, and go-to-market execution across two of our most critical verticals: PSA Retail Grading and our loyalty program, the Collectors Club subscription business. This leader will drive awareness, adoption, and growth for these product lines—owning end-to-end product marketing, from shaping roadmaps and developing messaging to campaign strategy, creative execution, and performance measurement.

You’ll work hand-in-hand with the Business, Product, Creative, Analytics, Customer Insights, and cross-functional partners to ensure successful launches and continued engagement, delivering meaningful value to our customers. The right candidate combines strategic ownership with a hands-on approach, influencing both product and business strategy through actionable insights in a highly collaborative environment. This role is perfect for someone ready to step into more strategic ownership while still rolling up their sleeves to execute.

You’ll report to the Senior Director of Customer Insights and Strategy and work from our Santa Ana office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.

What You’ll Do

Strategy & Positioning

• Lead and execute comprehensive go-to-market strategies for PSA Retail Grading and Collectors Club, driving awareness, adoption, and sustained growth.
• Partner closely with Product, Research, and Analytics to develop and optimize product positioning and messaging for target customer segments.
• Interpret customer research, internal data, and user insights to shape product decisions and go-to-market tactics.
• Develop quarterly and annual plans, setting strategic OKRs that align with broader business objectives.
• Build and iterate strategies to drive user engagement and product usage across highly segmented and diverse audiences.

Campaign Strategy & Execution

• Own campaign strategy, development, and execution from concept to launch for new features, programs, and offers across multiple channels.
• Partner with CRM, Social, Paid Media, and Creative teams to craft compelling customer journeys, messaging, and visual narratives.
• Manage the creative process and ensure high-quality output aligned with brand standards and business objectives.
• Lead campaign recaps, analyzes effectiveness, and glean actionable learnings for future initiatives.

Insights, Measurement & Optimization

• Collaborate with GMs, Data, Customer Insights, and Product teams to define and monitor success metrics, continually measuring and optimizing campaign performance.
• Analyze marketing performance and product engagement using data-driven insights, identifying new opportunities to improve efficiency, conversion, and user retention.
• Leverage ongoing customer feedback and market insights to inform future GTM strategies, product enhancements, and repositioning.