[Remote] Senior Marketing Associate, Retention at CSC Generation

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, RetailIndustries

Requirements

Candidates should have 4+ years of experience in retention, lifecycle, or email marketing, preferably in e-commerce. They must have hands-on experience executing email marketing campaigns using ESPs, possess strong organizational and analytical skills with meticulous attention to detail, and demonstrate a collaborative attitude with effective cross-team communication. Familiarity with AI tools is also a plus.

Responsibilities

The Senior Marketing Associate, Retention will execute retention marketing programs across Email and SMS to increase engagement and customer lifetime value. This involves managing campaigns from conception to launch, including calendar planning, creative briefing, audience segmentation, email building, QA, and performance measurement. The role requires close collaboration with various teams, diving into performance data for insights, and continuously refining campaigns through testing, personalization, and optimization. Additionally, the associate will adopt emerging AI tools to accelerate workflows and support experimentation.

Skills

Retention Marketing

Email Marketing

SMS Marketing

Customer Lifetime Value

Campaign Management

Data Analysis

A/B Testing

Personalization

Optimization

AI Tools

E-commerce

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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