Senior Marketing Manager - Search & Display
BlinkistSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, Video GamesIndustries
Requirements
- Passionate and self-motivated
- Analytical mind with ability to distill complex projects into actionable items
- Clarity of thought
- Holistic view of the entire user journey and impact of interventions at various stages
- Ability to clearly communicate complex strategies in a visual and accessible manner
- Expert in current and future mobile advertising trends
- Growth hack mindset
Responsibilities
- Lead the development and implementation of world-class new user acquisition and retargeting strategies
- Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance
- Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats
- Take ownership of creative testing from concept to completion
- Drive performance marketing creative strategy and establish A/B testing framework
- Monitor & measure creative performance to quantify the impact of UA optimizations and changes
- Identify areas of improvement by analyzing performance and convert data into actionable insights
- Creation and customization of channel specific creatives
- Proactively introduce new technology for automation and operational efficiency
- Nurture business relationships with ad partners and unlock alpha/beta testing opportunities
- Share findings and next steps with cross-functional teams (e.g. Product PMM, Creative, Analytics)
Skills
Mobile User Acquisition
Creatives Optimization
Mobile Marketing
User Acquisition
Marketing Strategy
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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