Senior Demand Generation Manager
Flock SafetyFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should possess an MBA or equivalent experience in B2G marketing or bid-based go-to-market strategies. Proven success in developing and executing government-focused marketing campaigns is required, along with experience using HubSpot, Salesforce, and digital marketing tools. Strong copywriting, messaging, PR, and media outreach skills, particularly within the government sector, are essential. Excellent communication, stakeholder engagement, and project management expertise are also necessary, with a proactive and collaborative mindset.
The Senior Manager, Marketing will lead targeted marketing strategies for federal and defense fuel procurement, including competitive analysis, messaging, and proposal support. They will create and manage content across various platforms to ensure consistent communication, drive demand through lead generation and campaign optimization, and represent the brand at industry events and government forums. Responsibilities also include building and managing relationships with government procurement associations, supporting bid response teams, and overseeing global government marketing spend.