Senior Manager, Customer Analytics at Wonder

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, BiotechnologyIndustries

Requirements

Candidates must possess a BS degree in a quantitative field such as statistics or marketing analytics, with an MBA or MS in Marketing Analytics being a plus. A minimum of 4 years of experience in customer analytics and segmentation within a DTC or subscription-based business is required, including demonstrated expertise in behavioral analysis, response analysis, modeling, identifying value drivers, personalization, and customer data strategy. Experience managing and improving customer data quality in CPD and ESP platforms, along with proficiency in visualization tools like Tableau or Power BI, is also necessary.

Responsibilities

The Senior Manager of Customer Analytics will develop a customer learning agenda to understand the Blue Apron customer, translating these insights into an actionable roadmap for growth through improved segmentation, menu engagement, and share of wallet. This role involves partnering with internal teams to enhance customer analytics capabilities, audience segmentation for marketing activation, and digital personalization. Key responsibilities include defining and managing the analytical agenda for customer retention and loyalty, translating learnings into strategic recommendations, collaborating on customer data and segmentation improvements, recommending qualitative research, developing the Customer Reporting Suite, and supporting the marketing organization with ad hoc analyses.

Skills

Customer Analytics

Customer Segmentation

Data Analysis

Marketing Activation

Digital Personalization

Business Acumen

Stakeholder Management

Wonder

Curated multi-restaurant meal delivery service

About Wonder

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

New York City, New YorkHeadquarters

2018Year Founded

$1,507.7MTotal Funding

LATE_VCCompany Stage

Consumer Software, Design, EducationIndustries

1,001-5,000Employees

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

Risks

Increased competition from Uber Eats and DoorDash could impact Wonder's market share.

Integration challenges from Grubhub acquisition may affect service quality and efficiency.

Rising fuel costs could increase operational expenses for Wonder's truck-based model.

Differentiation

Wonder operates truck-based restaurants, ensuring fresh, on-site food preparation.

Wonder's acquisition of Grubhub expands its market presence and delivery capabilities.

Partnerships with local farms enhance food quality and appeal to health-conscious consumers.

Upsides

Wonder raised $950M in Series C funding, boosting its growth potential.

Integration of AI for route optimization can reduce costs and improve delivery times.

The trend of ghost kitchens allows Wonder to expand menu offerings without physical space.

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