Product Marketing Manager
NorthbeamSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & Advertising, Software as a Service (SaaS), Customer Engagement, Mobile AppsIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, and have at least 7 years of experience in product marketing, with a focus on SaaS or technology products. Strong analytical skills and the ability to understand customer needs are essential, as is experience with go-to-market strategy development and execution. Experience in the customer engagement or omnichannel marketing space is highly desirable.
Responsibilities
The Senior Product Marketing Manager will drive the go-to-market strategy and narrative for OneSignal’s product portfolio, own and contribute to product and feature launches, articulate the product’s value to a global audience, and create compelling messaging and enablement materials. They will also collaborate with product managers, engineering, and design to bring new products and use cases to market, conduct user research, analyze data, and contribute to site design and other marketing initiatives.
Skills
Product Marketing
Product Launches
Strategy
Customer Engagement
Mobile and Web Push Notifications
In-App Messaging
SMS
Email
Market Analysis
Communication
Cross-Channel Marketing
OneSignal
Customer engagement through push notifications
About OneSignal
OneSignal offers a platform for customer engagement through push notifications, helping businesses connect with their customers via mobile and web notifications. It operates on a freemium model, providing basic services for free and charging for premium features like machine learning for message optimization and detailed analytics. The platform is user-friendly, allowing setup in about 15 minutes and capable of sending billions of notifications daily, including behavior-based triggers. OneSignal stands out with its open-source SDKs and accessible API, aiming to empower businesses to engage their customers effectively.
Key Metrics
San Mateo, CaliforniaHeadquarters
2014Year Founded
$81.7MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees