Senior Product Marketing Manager

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

Position Overview

At Hive, we are dedicated to creating moments that matter by connecting event marketers to their biggest fans. We are looking to add a Senior Product Marketing Manager to work alongside our R&D (Research & Development) and GTM (Go-To-Market) teams to develop and implement marketing strategies for two of our most critical product lines: Integrations and Ads.

Hive is an email, SMS, and Ads marketing automation platform, empowering brands to personalize their marketing strategies. The Senior Product Marketing Manager role on our team plays a pivotal part in understanding and shaping our product strategy, creatively strategizing how best to get new and existing product into customer hands, and overseeing the launch of these features. Under the leadership of our VP, Product, you’ll be at the center of driving how we launch key products into the market.

Responsibilities

• Understand the market: Stay on top of the competitive landscape and conduct focused research to help inform product strategy alongside your own GTM strategies.
• Launch products! Work directly with PMs on product teams to understand the upcoming product roadmap and own the launch for two of our most impactful product areas. Work across Marketing, CS, Sales, RND, Support, and partnership teams to make sure we hit the KPIs you set for our launches.
• Own GTM strategy: Think long term and strategically about how we best reach our customers where they are. You’ll own positioning, messaging, content strategy, segmentation, and performance tracking for your product areas.
• Work cross-functionally: Work directly with leaders on multiple teams, including executives, to make sure the right things get done to successfully bring our products to market.
• Enable customer-facing teams: Build enablement materials and supporting artifacts to help our Sales and CS teams hit their goals.
• Be part of a tightly knit, dynamic startup team! Our culture is the sum of all the folks on the team, and you’ll be a big part!

Requirements

• 5-7 years in B2B product marketing (ideally at a SaaS startup).
• Provide a track record of owning go-to-market strategy for B2B product launches.
• Storytelling skills that enable you to translate complicated or technical product details into digestible and compelling narratives.
• Passion for product marketing, with a strong understanding of product marketing tactics and communication strategies.
• The desire and ability to thrive in a fast-paced environment with competing priorities; comfort prioritizing and making calls across multiple stakeholders and project goals.
• Ownership and growth mindset that helps you seek out new opportunities while knowing when to invest deeply and when to move fast.
• Proficiency with (or curiosity about) using AI in your day-to-day work to move faster and more strategically.

We understand that we all bring different strengths to the table. If you meet some but not all of our requirements or think you bring something else unique to the table, please don’t hesitate to apply. We’d love to hear from you even if you’re not an exact match to our list.

Bonus Experience

It would be an asset (but is not a requirement) if you also have:

• Experience working on more technical integrations products or ads products.
• First-hand experience working in the event space or running paid ads campaigns yourself.
• Familiarity with the Music or Live Events industry.

How You Work

• You have excellent communication skills with the ability to influence and work with executives and team leaders across our organization.
• You balance craft with scrappiness. You know when to deep dive and when to ship it.
• You define success with data and follow up to make sure we’re having the impact you want us to have.
• You thrive in ambiguity and create clarity for those around you.
• You’re hungry to understand our product as more than just the features as built. You work with teams across Hive to make sure features not only make it into production but also resonate with our customers.