Senior Field Marketing Manager - Consumer Products at Veeva Systems

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, SaaSIndustries

Requirements

6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
Strong background in marketing, including events, webinars, and lead generation
Excellent project management skills with the ability to manage projects with cross-functional teams and tight deadlines
Proven ability to collaborate with sales and align with business goals
Strong written and verbal communication skills
Self-directed, adaptive and able to manage multiple projects against expectations
Team player: values collaboration and focuses on results
Proven ability to build trusted relationships and work effectively with others

Responsibilities

Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level
Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts
Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
Develop integrated campaigns in partnership with digital, content, and product marketing teams
Execute localized marketing strategies tailored to market dynamics and customer segments
Monitor, measure, and report on campaign performance and pipeline contribution
Maintain strong communication and alignment with sales, strategy, and global marketing teams

Skills

Demand Generation

Field Marketing

Event Management

Webinars

Lead Generation

Project Management

B2B Marketing

Pipeline Management

Campaign Execution

ROI Analysis

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters

2007Year Founded

$6.8MTotal Funding

IPOCompany Stage

Enterprise Software, Healthcare, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.

GenAI features in Vault CRM may face data privacy and security challenges.

Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.

The company offers a subscription-based model ensuring continuous updates and improvements.

Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.

GenAI features in Vault CRM enhance field productivity with contextual task automation.

Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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