Senior Field Marketing Manager at Spendesk

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, SaaSIndustries

Requirements

Proven track record (5+ years) in B2B field marketing
Passionate about B2B marketing with 4+ years of experience building high impact field marketing campaigns
Strong event execution and operational process management skills
Excellent interpersonal skills, with experience leading teams at events
Strong understanding of lead nurture and email marketing best practices, including strong copywriting skills and knowledge of inbound and outbound best practices
Hands-on experience with HubSpot and Salesforce
Strong collaboration skills with sales and marketing teams
Deep understanding of ICPs, with a data-driven approach and deep market knowledge

Responsibilities

Take full ownership of regional marketing performance, ensuring a direct contribution to pipeline and revenue growth
Launch and scale field marketing events with a clear operational process, from identification to execution, follow-up, and measurement (ROI/revenue-based)
Act as a team lead at events—briefing internal teams, managing communications, and ensuring meaningful customer interactions
Develop and execute lead nurture and email marketing programmes to engage prospects at different funnel stages
Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives
Conduct field research, interviews, and learning calls to inform content and campaign strategies
Design and execute lead nurture strategies that align with different stages of the funnel
Write compelling email marketing content to drive engagement and conversions
Implement best practices for outbound and inbound email marketing
Work closely with sales teams to ensure a smooth handover of leads and opportunities
Gather and report customer intelligence to refine targeting and messaging
Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement
Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness
Develop regional marketing plans based on data-driven insights and market trends
Improve forecast performance by understanding demand assumptions and pipeline trends
Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact
Work closely with marketing and sales teams across the UK, France, Spain, and Germany

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationEvent ManagementEmail MarketingCopywritingLead NurturingB2B MarketingROI MeasurementSales AlignmentMarket Research

Questions & Answers

Common questions about this position

What salary is offered for the Senior Field Marketing Manager role?

This information is not specified in the job description.

Is this a remote position or is there a specific location requirement?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 4+ years of experience building high impact field marketing campaigns, passion for B2B marketing, strong copywriting skills, knowledge of inbound and outbound best practices, proficiency with HubSpot and Salesforce, and deep market knowledge with ICP understanding.

What is the company culture like at Spendesk?

Spendesk is building a world-class organization with a refreshed, high-caliber leadership team under new CEO Axel Demazy, focused on transformation, growth, and tackling real challenges in spend management for SMEs and mid-market companies.

What makes a strong candidate for this Senior Field Marketing Manager position?

Ambitious marketers with 4+ years in B2B field marketing, experience launching high-impact campaigns, strong collaboration with sales and marketing teams, and data-driven skills in tools like HubSpot and Salesforce stand out.

Spendesk

Financial technology for expense management

About Spendesk

Spendesk offers a financial technology platform that helps businesses manage their spending more effectively. The platform provides finance teams with a clear overview of all company expenses, including both virtual and physical transactions. It allows users to track expenses, validate them, and maintain a traceable workflow, which helps automate the expense management process while ensuring control over spending. Spendesk is designed to be user-friendly, with a high satisfaction rate among its clients, who find it easy to transition to the platform. Unlike many competitors, Spendesk captures over 95% of receipts on time, giving businesses real-time visibility into their expenditures. The company operates on a subscription model with no hidden fees, making it accessible for businesses of various sizes. The main goal of Spendesk is to streamline financial processes for companies, enabling them to make faster and smarter spending decisions.

Paris, FranceHeadquarters

2016Year Founded

$279.6MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Transport reimbursements - Monthly contribution to your transportation card (metro, bus or train).

Offsite and events - Regular team events to exchange with other Spendeskers and get to know each other better

Personal Day - 3 personal days per year to rest and enjoy life

€50 on your Spendesk card - To buy anything you need for work

For Spendeskers with kids - Generous parental leave & a lot of flexibility for working parents

Great offices - In the hearts of Berlin, London, Paris, and San Francisco.

Risks

Increased competition from fintech companies may erode Spendesk's market share.

Regulatory risks arise from operating a payment institution with Spendesk Financial Services.

Geopolitical risks may impact expansion into new markets with Adyen's banking licenses.

Differentiation

Spendesk offers a comprehensive spend management solution with real-time expense visibility.

The platform integrates seamlessly with existing accounting and financial software via APIs.

Spendesk Financial Services provides end-to-end control over payment services infrastructure.

Upsides

ISO 27001:2022 certification enhances Spendesk's reputation for information security.

Partnership with Adyen supports global expansion and compliance across key markets.

Procure-to-pay solution expands product offerings for European SMBs.

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