[Remote] Senior Manager, Field Marketing at Legion

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Minimum of 6-8 years of experience in field marketing, event management, or related roles
Proven ability to manage and execute events of all scales
Significant attention to detail
Excellent project management and organizational abilities
Dynamic communicator with great oral and written skills
Strong negotiation and vendor management capabilities
Proficiency in data analysis and reporting tools
Creative problem-solving skills and ability to adapt to changing circumstances
In-depth understanding of marketing principles and event management best practices
Experience with SFDC, Marketo, and event management software
Willingness to travel up to 40% of the time, including occasional weekends

Responsibilities

Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives
Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events
Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences
Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals
Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness
Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI
Analyze event performance data and provide insights to optimize future events
Develop post-event reports to assess effectiveness against KPIs and ROI
Ensure consistent brand messaging and positioning across all events
Serve as a brand ambassador at key events, representing the company to external audiences
Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events
Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution

Skills

Legion

Intelligent automation for workforce management

About Legion

Legion.co offers an intelligent automation platform for workforce management, specifically targeting businesses that employ hourly workers. The platform predicts demand and automatically generates optimal schedules, enhancing labor efficiency and employee engagement. It features a self-learning forecasting engine that adapts to business needs and provides gig-like flexibility for employees. Legion.co operates on a subscription model, charging businesses for access to its tools that improve labor operations and the hourly employee experience.

Redwood City, CaliforniaHeadquarters

2016Year Founded

$180.4MTotal Funding

LATE_VCCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Paid Vacation

Paid Holidays

Parental Leave

Company Equity

401(k) Retirement Plan

Monthly Wellness Reimbursement

Monthly Lunch on Legion

Risks

Emerging AI-driven platforms increase competition in workforce management.

Reliance on Silicon Valley Bank poses financial stability risks.

Rapid international expansion may lead to compliance challenges with labor laws.

Differentiation

Legion's AI-driven platform offers gig-like flexibility for hourly workers.

The platform provides instant access to earned wages, enhancing financial wellness.

Legion's self-learning engine continuously adapts to business needs for optimal scheduling.

Upsides

Legion's $50M funding boosts innovation in AI-powered workforce management.

Partnerships with Bealls Inc. and Vail Resorts expand Legion's market reach.

Growing demand for AI-driven predictive analytics supports Legion's platform adoption.

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