Senior Field Marketing Manager at Sentry

San Francisco, California, United States

Sentry Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SoftwareIndustries

Requirements

  • 8+ years of experience in B2B field marketing, preferably in the technology sector
  • A self-starter who can work independently while also being a collaborative team player
  • Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
  • Customer-focused with an understanding of how to create valuable experiences across in-person and digital touchpoints
  • Experience marketing to venture-backed startups, private equity, or other private market audiences
  • Proficiency working in Salesforce, Marketo
  • Pay attention to the little things and keep things running smoothly with great organization and time management
  • Get excited about hitting goals and seeing real results from your work
  • Can roll with the punches and stay flexible when things move fast or priorities shift
  • Enjoy thinking on your feet and finding creative solutions when challenges pop up

Responsibilities

  • Plan and execute impactful regional field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
  • Own end-to-end event logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
  • Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
  • Support the creation of compelling event content and messaging in collaboration with Product Marketing
  • Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
  • Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
  • Track all marketing activities and leads diligently in Salesforce
  • Contribute to quarterly planning and alignment with sales targets and business objectives
  • Identify opportunities to improve field marketing processes and tactics
  • Propose and build new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI for Sentry
  • Ensure every regional experience reflects Sentry’s mission and brand, creating meaningful and targeted touch points

Skills

Field Marketing
Event Planning
Event Execution
Vendor Coordination
Budgeting
Metrics Tracking
Lead Generation
Pipeline Creation
Sales Collaboration
Regional Marketing

Sentry

Full-stack application monitoring and observability

About Sentry

Sentry offers full-stack application monitoring and observability, providing deep context, session replay, and distributed tracing to identify errors and performance bottlenecks across frontend and backend technologies, supporting JavaScript, Python, PHP, and more.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$210.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees

Benefits

Competitive Compensation + Equity
401(k) Plan
Medical, Dental, Vision Insurance
Commuter Stipend
Professional Development Stipend
Health & Wellness Benefits
Charitable Matching Program
Flexible PTO
Paid Parental Leave

Risks

Competition from AI-powered tools like Devnaut may impact Sentry's market share.
The Functional Source License might deter developers preferring permissive open-source licenses.
Expanded integrations in Google's Gemini 2.0 could increase competition in error tracking.

Differentiation

Sentry offers real-time error tracking across the entire software stack.
The Functional Source License protects Sentry's commercial interests while supporting open-source collaboration.
Sentry's integration with Google's Gemini 2.0 enhances its visibility among developers.

Upsides

Integration with AI tools like Devnaut boosts Sentry's codebase visibility and productivity.
Sentry's focus on mobile performance monitoring aligns with growing demand in mobile solutions.
Winning the 2023 Digital Innovator Award highlights Sentry's leadership in digital transformation.

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