Senior Director, Product Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Doubleverify is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments globally.

What You’ll Do

• Leadership and Mentorship: Guide and mentor a Product Marketing Manager, fostering growth and development within the team.
• Commercialization Strategy: Drive the product marketing strategy and execution for Attention Measurement and Dynamic AI Activation. Partner with sales, product, and commercial leaders to launch new products and enhancements.
• Value Proposition: Define product value propositions, user benefits, and positioning to ensure our solutions stand out in the market.
• Sales Enablement: Create compelling sales decks, one-pagers, FAQ documents, and internal training programs to empower our sales team.
• Marketing Campaigns: Develop strategic inbound and outbound product marketing campaigns across PR, email, our website, and social channels.
• Product Momentum: Maintain and boost marketing momentum for existing products by supporting the creation of case studies, data infographics, best practice guides, and educational client webinars.
• Expertise: Become an internal and external subject matter expert on DV’s Attention and Dynamic AI Activation solutions.
• Competitive Analysis: Research the competitive landscape to create differentiated product positioning and effective objection-handling collateral.
• RFP and RFI Support: Continuously refine the creation of RFPs and RFIs to support our commercial efforts.

Who You Are

• Educational Background: Bachelor’s Degree in a related field (MBA is a plus)
• Experience: 8+ years of experience in product marketing or a related marketing role.
• Industry Knowledge: In-depth understanding of the digital advertising industry and related performance technologies.
• B2B Expertise: Knowledge of B2B marketing trends and best practices.
• Leadership Skills: Proven experience in managing and developing team members.
• Analytical Mindset: Data-driven and analytical approach to problem solving.
• Organizational Skills: Expert-level organization and planning abilities.
• Communication Skills: (Not specified - assumed to be strong)

Requirements

• Not explicitly listed, but implied based on the responsibilities and desired candidate profile.

Application Instructions

• Not specified. (Further information would be needed to provide specific instructions)