DoubleVerify

Digital advertising verification and analytics services

New York City, New York, United States

About DoubleVerify

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.

New York City, New YorkHeadquarters
2008Year Founded
$385.7MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

401(k) Company Match
Performance Bonus
Company Equity

Risks

Ad-blocking software usage may reduce the effectiveness of DoubleVerify's verification services.
Privacy-focused regulations could limit DoubleVerify's ability to track and verify ad performance.
Growing competition from companies like Integral Ad Science pressures DoubleVerify to innovate.

Differentiation

DoubleVerify offers industry-leading GenAI protection against low-quality AI-generated content.
The company provides comprehensive media quality authentication across diverse digital channels.
DoubleVerify's News Accelerator program leverages engaged news audiences while ensuring brand suitability.

Upsides

Increased demand for CTV advertising optimization tools boosts DoubleVerify's AI-powered solutions.
Growing importance of GenAI protection aligns with DoubleVerify's recent product launch.
Expansion to platforms like Spotify indicates a trend towards comprehensive media quality authentication.

Funding

Total raised$385.69 M
Latest valuation$5.00 B
StageIPO
IPO
3/31/2021
$360
$5.00 B
DEBT
8/31/2020
$150
SERIES B
2/28/2010
$10
$50.00 M