Go-To-Market Activation Lead - AI & Data Solutions

Position Overview

Fetch is seeking a dynamic Go-To-Market Activation Lead to spearhead the launch and market adoption of its newly developed AI and Data Solutions. This role is crucial for bringing AI-powered insights and marketing platforms to life, driving client success, and fostering a continuous feedback loop between clients, sales teams, and product development.

Company Information

What we’re building and why we’re building it: Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love – and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools — especially AI — to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next — with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role

As the Go-To-Market Activation Lead for our newly built out AI and Data Solutions function, you will be responsible for bringing our AI-powered insights and marketing platform to life in the market. You will own the execution of Alpha/Beta launches, sales enablement, cross-functional rollout plans, and ensure a feedback loop between clients, sellers, and product teams—all while driving adoption and learning fast.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

• Own day-to-day Alpha/Beta operations: client selection, onboarding, measurement, and success criteria.
• Partner closely with Sales and Sales Specialists to support deal cycles, run product demos, and enable co-selling.
• Build playbooks, pitch materials, and training content to scale knowledge across GTM teams.
• Design and deliver KPI dashboards to track early client success, feature usage, and conversion.
• Structure and run feedback loops with clients to identify friction and accelerate roadmap input.
• Partner with Marketing to support new feature launches, early case studies, and go-to-market campaigns.
• Manage cross-functional program timelines and ensure executional alignment.

Requirements

Minimum Requirements:

• GTM, product marketing, or program lead experience from a scaled enterprise or martech company.
• Experience launching and scaling marketing, insights, or retail media products in CPG, AdTech, Retail Media, or MarTech Platforms.
• Highly executional and comfortable owning multi-threaded pilot programs across functions.
• Skilled collaborator with Sales, Product, Marketing, and Customer Success.
• Strong project manager who can prioritize and execute in fast-paced environments.
• Passionate about insights, campaign performance, and enabling commercial teams.

Preferred Requirements:

• Experience in AdTech, Retail Media, or Analytics.
• SaaS Experience.

Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire.

• Base Salary Range: $114,557 - $130,095
• Benefits: Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer employees equity.