Senior Director, Demand Generation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Accounts Receivable Efficiency SuiteIndustries

Requirements

Candidates should possess a Bachelor’s degree and possess at least 8 years of experience in B2B demand generation, with a strong focus on B2B SaaS products, particularly within the fintech or payments industries. They should demonstrate expertise in building and managing highly effective demand generation programs, utilizing a data-driven approach, and possess excellent people and program management skills. Experience managing complex B2B SaaS products and exceeding revenue targets is essential.

Responsibilities

As Director of Demand Generation, the individual will oversee the end-to-end execution of online and offline demand generation programs, including paid and organic media, multi-channel campaigns, email campaigns, and Account-Based Marketing (ABM) programs. They will track and measure the impact of these programs, utilizing data insights to continuously optimize performance and drive substantial pipeline generation, supporting Versapay’s ambitious revenue growth goals. Additionally, the role involves guiding the creation and implementation of marketing strategies to promote Versapay’s Accounts Receivable Efficiency Suite and B2B payments solutions.

Skills

B2B SaaS marketing

Demand Generation

Paid Media

Organic Media

Multi-channel Campaigns

Email Campaigns

Account-Based Marketing (ABM)

Data Analysis

Program Management

Fintech

Payments

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters

2006Year Founded

$18.7MTotal Funding

IPOCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.

Relocating headquarters to Miami-Dade may cause operational and cultural challenges.

New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.

The ARC platform provides a customizable self-service portal for efficient invoicing and payments.

Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.

The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.

Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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