[Remote] Senior Director, Demand Generation at Versapay

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Accounts Receivable Efficiency SuiteIndustries

Skills

Key technologies and capabilities for this role

B2B SaaS marketingDemand GenerationPaid MediaOrganic MediaMulti-channel CampaignsEmail CampaignsAccount-Based Marketing (ABM)Data AnalysisProgram ManagementFintechPayments

Questions & Answers

Common questions about this position

What is the work location or arrangement for this role?

The position is hybrid.

What is the salary for this position?

This information is not specified in the job description.

What skills and experience are required for this role?

Requirements include deep experience in B2B SaaS marketing, extensive experience managing B2B demand generation programs with complex B2B SaaS products, data-driven decision-making skills, strong people and program management skills, a track record of exceeding targets, and fintech and/or payments expertise.

What are Versapay's company values?

The company values are: Obsess over our customers, Help each other, Embrace diversity, Find better ways, Get things done, and Own it.

What makes a strong candidate for this Director of Demand Generation role?

A strong candidate will have deep B2B SaaS marketing experience, proven success managing complex demand gen programs, data-driven skills, strong management abilities, a track record of exceeding targets, and fintech or payments expertise.

Versapay

Automates accounts receivable processes for businesses

About Versapay

VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.

Toronto, CanadaHeadquarters

2006Year Founded

$18.7MTotal Funding

IPOCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging fintech startups like Zūm Rails pose competitive threats to Versapay.

Relocating headquarters to Miami-Dade may cause operational and cultural challenges.

New executive appointments could lead to strategic shifts affecting client relationships.

Differentiation

Versapay offers a cloud-based invoice-to-cash solution for superior customer experience.

The ARC platform provides a customizable self-service portal for efficient invoicing and payments.

Versapay integrates with various ERPs for automatic payment reconciliation and real-time insights.

Upsides

Versapay's network grew 5X in 18 months, now serving 5 million businesses.

The mid-market's demand for digital AR solutions presents growth opportunities for Versapay.

Versapay's focus on secure transactions aligns with the trend towards virtual card adoption.

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