[Remote] Demand Generation Manager, Digital Events at Kustomer

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Customer ServiceIndustries

Requirements

4+ years of experience in demand generation marketing, with a focus on webinars
Familiarity with webinar tools such as Zoom, LinkedIn, WordPress, and HubSpot
Preference for talent based in New York Metropolitan Area (New York, New Jersey, Connecticut)

Responsibilities

Developing and executing comprehensive demand generation plans for live and on-demand webinars, ensuring high-quality content and seamless delivery
Managing the full webinar program, including pre-planning, calendar scheduling, promotion, and follow-up processes
Utilizing interviews, webinars, videos, and virtual events to expand Kustomer’s reach and generate marketing sourced pipeline
Writing engaging promotional emails, creating compelling landing pages, and leveraging webinar content for ongoing promotion
Working with cross-functional teams to drive webinar success, including marketing ops for setup, performance marketing for promotion, and sales for personalized follow-up
Tracking and reporting on key performance metrics, such as webinar registrations, MQL generation, pipeline contribution, and conversion rates
Continuously optimizing strategies based on performance data to exceed growth and engagement goals
Owning our quarterly virtual summits, which comprise 10+ hours of content, ensuring seamless execution and maximum engagement

Skills

Key technologies and capabilities for this role

Demand GenerationDigital EventsCRMMarketing AutomationLead GenerationCustomer ExperienceAI ToolsSalesforce MarketingHubSpotEvent Marketing

Questions & Answers

Common questions about this position

Is this position remote?

The position is remote, though there is a preference for talent based in the New York Metropolitan Area (New York, New Jersey, Connecticut). Kustomer is a remote friendly company with team members throughout the US and United Kingdom.

What is the salary for this role?

This information is not specified in the job description.

What skills and tools are required for this role?

Familiarity with webinar tools such as Zoom, LinkedIn, WordPress, and HubSpot is essential. The role requires skills in developing and executing demand generation plans for webinars, strategic planning, execution, post-event follow-up, and analysis.

What is the company culture like at Kustomer?

Kustomer's Krew consists of passionate and collaborative people who care deeply about enhancing customer service experiences. The company values togetherness, fostering strong relationships, collaboration, and communication, with annual events like KKO and Kamp Kustomer.

What makes a strong candidate for this Demand Generation Manager role?

Strong candidates will have experience owning webinar funnels, driving marketing qualified leads to demo requests, and collaborating with marketing ops, partnerships, performance marketing, and design teams. Being based in the New York Metropolitan Area is preferred.

Kustomer

Customer service platform for businesses

About Kustomer

Kustomer provides a customer service platform that helps businesses improve their customer interactions across various channels such as phone, email, chat, text, social media, and messaging. The platform allows for fast and personalized service by giving agents complete visibility into customer information, enabling seamless conversations. Kustomer incorporates intelligent automation and offers no-code customization, allowing businesses to quickly adapt to changes and maintain high service levels. Unlike many competitors, Kustomer focuses on serving growing brands that want to build strong customer relationships to enhance business outcomes. The company's goal is to improve customer satisfaction and operational efficiency through its subscription-based SaaS offerings.

New York City, New YorkHeadquarters

2015Year Founded

$227.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Holistic wellness, including physical and mental health services

Paid leave for new parents

Support for family planning, including adoption and surrogacy assistance, and baby cash to help with newborn expenses

Flexible spending account for dependent care so you can pay care expenses for a child or parent with pre-tax money

Personalized assistance navigating all of the information, resources, and programs available to support your family care needs

Competitive retirement plan

Life insurance and survivor support

Equity awards

Complimentary access to TurboTax

On-site or video tax consultations to answer your questions

Legal support through Hyatt Legal for you and/or your parents if you need it

Join a Life@ Club—or create your own. A unique program that supports you in building meaningful connections at Facebook

Join a Facebook Resource Group and be a catalyst for ensuring a fully inclusive and open environment that provides opportunities for everyone to contribute to Facebook’s success

Generous paid time off

A 30-day paid break every five years

Leave programs so that you can take the time you need to care for yourself or your family when you need it

Risks

Integration challenges with WhatsApp could disrupt services if not managed well.

AI tools may face regulatory scrutiny in regions with strict AI regulations.

Reliance on AI could lead to dissatisfaction if complex queries aren't handled effectively.

Differentiation

Kustomer offers a unified timeline view for seamless omnichannel customer service.

The platform provides no-code customization, allowing quick adaptation to business changes.

Kustomer integrates AI tools like KIQ Customer Assist to enhance service efficiency by 45%.

Upsides

Integration with WhatsApp expands Kustomer's reach to over 2 billion users.

Recent $60M funding boosts Kustomer's resources for product and market expansion.

CRM Powered Proactive Messaging improves customer engagement and satisfaction.

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