Senior Director, Crypto/Fintech at Simulmedia

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Crypto, Fintech, AdvertisingIndustries

Requirements

7+ years in advertising, marketing, or partnerships roles within the Crypto, Fintech, or Financial Services ecosystem
Experience across linear, CTV, or programmatic video platforms is a plus
Deep understanding of the unique challenges and opportunities in marketing Crypto/Fintech products — including regulatory considerations, audience education, and performance pressure
Familiarity with blockchain, DeFi, digital wallets, payment infrastructure, and neobanks is highly desirable
Proven ability to engage directly with high-growth startups, scaleups, and enterprise-level Fintech brands
Strong network within Crypto/Fintech marketing

Responsibilities

Leverage deep industry knowledge to position Simulmedia’s unique capabilities to Crypto and Fintech advertisers
Stay on top of evolving regulations, market trends, and consumer sentiment to tailor positioning and go-to-market strategy
Drive prospecting, client meetings, pipeline development, and strategic sales plans
Represent Simulmedia at key industry events and conferences
Use your network and sales acumen to pitch and sell premium, data-driven TV and CTV solutions to leading Crypto and Fintech brands
Translate complex offerings into clear, compelling value for growth-stage and enterprise-level clients
Clearly communicate Simulmedia’s differentiated position in driving performance outcomes for crypto exchanges, fintech apps, and financial platforms
Align our video advertising tools with the conversion, education, and trust-building goals of this category
Identify, initiate, and grow high-value client relationships
Collaborate cross-functionally to tailor campaign strategies that meet category-specific goals and challenges
Serve as a strategic partner to clients and their agencies, helping them build scalable and compliant campaigns that move consumers from awareness to action
Provide leadership with category updates, market intel, and strategic recommendations to optimize vertical growth

Skills

Crypto

Fintech

Business Development

Sales

Team Leadership

Prospecting

Pipeline Development

Strategic Sales

Networking

TV Advertising

CTV

Blockchain

Data-driven Marketing

Simulmedia

Automated platform for TV advertising optimization

About Simulmedia

Simulmedia operates in the TV advertising market, providing an automated platform that helps brands, advertising agencies, TV networks, and data providers manage their advertising campaigns. The platform integrates all aspects of TV advertising, allowing users to set goals, execute campaigns, and measure results in one place. It uses patented technology to predict audience viewing habits and identify optimal ad placements, making campaigns more precise and scalable. Simulmedia differentiates itself from competitors by offering real-time performance dashboards that enable advertisers to track campaign effectiveness and make quick adjustments for better results. The company's goal is to enhance the efficiency of TV advertising, helping clients achieve their business objectives, whether that involves driving performance or increasing brand awareness.

New York City, New YorkHeadquarters

2008Year Founded

$84.9MTotal Funding

SERIES_ECompany Stage

Data & Analytics, ConsultingIndustries

51-200Employees