Senior Director, Corporate Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with a Master's degree being preferred. A minimum of 12 years of progressive experience in content marketing, brand management, creative direction, and social media is required, including at least 5 years in a leadership role. Proven experience within the cybersecurity or B2B SaaS technology industry is essential, along with a deep understanding of cybersecurity concepts, trends, and challenges.

Responsibilities

The Senior Director, Corporate Marketing will lead brand, communications, content, and social media strategy to support company growth from $10 to $100M ARR. This includes developing and executing a corporate marketing program to elevate brand presence, drive thought leadership, and engage target audiences. Key responsibilities involve overseeing content strategy and execution, managing brand evolution and consistency, providing creative direction, developing and executing social media strategies, leading external communications and PR efforts, building and mentoring a marketing team, measuring and optimizing performance, and collaborating with cross-functional teams.

Skills

Content Strategy

Brand Management

Social Media Strategy

SEO

Creative Direction

Cybersecurity Marketing

Storytelling

Team Leadership

Content Creation

Marketing Collateral

Video Content

Blog Posts

Case Studies

Whitepapers

E-books

Dopple

Subscription service for custom children's clothing

About Dopple

Dopple is a subscription service that curates custom wardrobes for children, focusing on providing unique and stylish clothing options. The service operates by delivering regular shipments of clothing tailored to the individual tastes and needs of each child, based on information provided by parents and data collected from their interactions with the service. This personalized approach makes shopping exciting, as each delivery offers a surprise element. Dopple partners with a variety of brands, including both well-known names and emerging designers, to ensure a diverse selection of high-quality clothing. Unlike many competitors, Dopple emphasizes a community experience through their "dopplegang," fostering customer engagement and loyalty. The company's goal is to enhance the shopping experience for parents while providing children with fashionable clothing, with plans to expand internationally in the future.

Raleigh, North CarolinaHeadquarters

2018Year Founded

$9.5MTotal Funding

SEEDCompany Stage

Consumer GoodsIndustries

11-50Employees

Benefits

Competitive salary and equity grants

Medical, dental & vision insurance

Paid time off & work from home flexibility (during and after COVID-19)

Free Dopple subscription and significant employee discounts

Learning and development programs, including education reimbursement

Risks

Increased competition from new subscription services may dilute Dopple's customer base.

Rising costs of premium brands could lead to higher subscription fees.

International expansion may face regulatory challenges and increased operational costs.

Differentiation

Dopple offers personalized children's clothing through a unique subscription model.

The company partners with over 200 brands, including Stella McCartney Kids and Versace.

Dopple uses machine learning to tailor clothing selections to individual tastes.

Upsides

Growing demand for sustainable children's clothing boosts Dopple's market potential.

AI-driven personalization enhances customer experience and engagement for Dopple.

U.S. children's clothing market growth supports Dopple's expansion plans.

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