VP of Marketing
AchieversSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Food & Beverage, Healthcare TechnologyIndustries
Requirements
The Vice President of Marketing should possess a strong leadership background, ideally with 10+ years of experience in marketing, with at least 5 years in a senior leadership role within a healthcare or wellness organization. Demonstrated experience in driving growth, particularly within a subscription-based or membership model, is essential. A deep understanding of marketing analytics, customer lifetime value (LTV), and customer acquisition cost (CAC) is required, along with expertise in digital marketing channels including email, SMS, and digital media. Experience with B2B marketing and strategic partnerships is also desired.
Responsibilities
As the VP of Marketing, you will lead and grow the marketing team, overseeing both member and B2B marketing strategies to drive reach, engagement, and impact. You will be responsible for developing and executing integrated, data-driven campaigns leveraging member data across various channels, including email, SMS, and digital media. Additionally, you will oversee the development of a B2B marketing function, build brand visibility, and support client acquisition efforts. You will also lead the team in optimizing member LTV and minimizing CAC, while expanding Foodsmart’s reach to eligible members.
Skills
Marketing Strategy
Leadership
Digital Marketing
Team Management
Strategic Planning
Data-Driven Decision Making
Foodsmart
Personalized nutrition and meal planning platform
About Foodsmart
Foodsmart offers a platform that helps individuals and families improve their nutrition and meal planning through dietary assessments and nutrition counseling from dietitians. Users receive personalized meal plans and can order healthy food directly to their homes via partnerships with delivery services like Instacart and Grubhub. What makes Foodsmart unique is its combination of meal planning, nutrition advice, and food delivery in one service, catering to those with specific health needs and families seeking healthier options. The company's goal is to empower people to make better dietary choices and enhance their overall health.
Key Metrics
San Francisco, CaliforniaHeadquarters
2010Year Founded
$301.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Food & Agriculture, Healthcare, Consumer GoodsIndustries
201-500Employees