Senior Director, Brand and Advertising Research

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Advertising, Consumer GoodsIndustries

Requirements

The ideal candidate is passionate about brand, advertising, packaging, and design, with experience in the automotive category. A strong understanding of consumer insights, marketing effectiveness, and brand equity is essential. The role requires the ability to develop strategic opportunities and winning programs that deliver deep consumer insights and enable clients to strengthen their brand equity and performance.

Responsibilities

The Senior Director, Brand and Advertising Research will drive the growth of NielsenIQ’s Brand and Communications tracking solutions across North America. This involves identifying and activating opportunities to grow adoption, supporting sales teams with strategic input, and developing targeted activation plans for client engagement. The role includes acting as a trusted advisor to clients, preparing high-quality responses to RFIs and RFPs, and shaping pitches that differentiate NielsenIQ. Additionally, the Senior Director will champion Brand Tracking solutions internally and externally, share knowledge and best practices across teams, and contribute to team development through training sessions.

Skills

Brand Strategy

Advertising Research

Consumer Insights

Marketing Effectiveness

Brand Equity

Client Relationship Management

Sales Support

Proposal Development

Pitching

Brand Measurement

Revenue Growth

Data Analysis

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees