Senior Brand Strategy Director

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Marketing, Advertising, Consumer GoodsIndustries

Requirements

Candidates must possess at least 15 years of experience in brand strategy, integrated marketing creative development, or similar roles, and present a portfolio demonstrating impact across campaigns, platforms, and consumer experiences. Strong briefing skills translating insights into concepts and ideas into action are essential, alongside a deep understanding of consumer behavior, platform trends, and cultural movements. Prior experience with high-growth consumer tech, apps, or mission-driven brands is required, as is confidence in leading multi-stakeholder conversations.

Responsibilities

The Senior Brand Strategy Director will lead brand strategy and narrative development for major Fetch initiatives, including product launches, partner campaigns, and cultural events. Responsibilities include writing clear, compelling briefs to align teams and guide execution, defining Fetch's presence across consumer and advertiser touchpoints for cultural resonance and business relevance, and collaborating with Creative, GTM, Product, and Growth teams to ensure narrative cohesion and brand consistency. The role also involves championing cultural fluency and trend awareness, supporting the evolution of brand excavation, tone of voice, and campaign frameworks, and elevating strategic storytelling to inspire high-performing creative work.

Skills

Brand Strategy

Consumer Marketing

Advertising

Creative Briefs

Narrative Development

Critical Thinking

Adaptability

Curiosity

Fetch

On-demand delivery service for local products

About Fetch

Fetch Delivery Inc. provides on-demand delivery services to individual consumers and local businesses in Santa Fe, NM, and Boulder, CO. Customers can order a variety of products, including groceries, pharmacy items, meals, pet supplies, and more, sourced from hundreds of local businesses. Once an order is placed, Fetch's drivers pick up the items and deliver them directly to the customer's home. The company differentiates itself by focusing on local partnerships and offering a wide range of products, while also providing flexible earning opportunities for drivers. Fetch's goal is to meet the growing consumer demand for convenience and time-saving solutions in the local delivery market.

Irvine, CaliforniaHeadquarters

2013Year Founded

$9.2MTotal Funding

DEBTCompany Stage

Automotive & Transportation, Consumer Software, Consumer GoodsIndustries

11-50Employees

Benefits

Stock options

401k match

Medical, dental, & vision

Pet insurance

Education reimbursement

Flexible PTO

Parental leave

Flexible work schedule

Hybrid work environment

Risks

Increased competition from DoorDash and Uber Eats could overshadow Fetch's market presence.

Rising operational costs may impact Fetch's profitability as it scales delivery services.

Potential regulatory changes in gig economy labor laws could affect Fetch's business model.

Differentiation

Fetch offers a unique receipt-scanning rewards app, enhancing customer loyalty and engagement.

Fetch Delivery specializes in hyper-local delivery, focusing on Santa Fe and Boulder areas.

Fetch integrates AI and ML to optimize delivery logistics and improve user experience.

Upsides

Fetch raised $50 million from Morgan Stanley, indicating strong financial backing and growth potential.

Fetch's appointment of a former Uber executive as CFO strengthens its leadership team.

Fetch's use of AI and gamification can boost user engagement and retention.

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