Senior Demand Generation Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $135K - $165K

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere.

We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more. We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

Requirements

• Strategic and execution-focused mindset
• Experience in demand generation and marketing campaign management
• Understanding of buyer personas and buyer journeys
• Strong analytical skills and experience with marketing analytics tools
• Excellent communication and collaboration skills

Responsibilities

• Develop Persona-Based Journeys: Define and implement tailored marketing journeys by practice area and persona, aligned to buyer needs and funnel stages.
• Own Email Nurture & Lifecycle Campaigns: Build and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement.
• Manage the End-to-End Webinar Program: Own webinar strategy, promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
• Activate Social Campaigns: Work with the Content Manager to develop channel-specific social strategies that drive awareness, engagement, and thought leadership across core personas.
• Optimize Website Conversion: Lead the strategic approach to converting website traffic into qualified leads. Partner with Brand, Content, and Marketing Ops to improve conversion paths, optimize channels, and drive lead generation.

Application Instructions

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