Senior Customer Marketing Manager

About Paddle

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

Location Type: Remote Employment Type: FullTime

The Role

We’re hiring a Customer Marketing Manager to own Paddle’s customer storytelling, advocacy, and community-building efforts, supporting both our PLG and sales-led motions. This role turns customer success into scalable proof, and customer engagement into long-term advocacy that drives acquisition, conversion, and expansion.

You’ll develop high-impact case studies, testimonials, and references, while also building community connections that fuel events, ABM, campaigns, and content. Crucially, you’ll act as a conduit for customer insights, capturing and surfacing key feedback themes from our most engaged customers to influence GTM strategy, messaging, and product development.

You’ll operate across marketing, sales, and customer success to ensure that the voice of our customer is not only heard but leveraged to accelerate growth.

What you'll do

Customer Proof Points

• Build and maintain a library of case studies, quotes, short-form stories, and stat packs to support GTM campaigns, PLG sign-up flows, and sales conversations.

Sales & PLG Story Enablement

• Create and map proof points for both upmarket deal support and scaled motions.
• Deliver tailored stories for different personas, stages, and regions.

Reference & Advocacy Program

• Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.

Community Building

• Launch and grow our customer community, engaging power customers, product champions, and advocates across both PLG and commercial accounts.

Customer Insights & Feedback Loops

• Conduct interviews, surface patterns, and share insights with Product Marketing, Growth, and Revenue Marketing to sharpen ICP understanding, campaign messaging, and product prioritisation.

Event & Campaign Activation

• Recruit customers for panels, webinars, advisory groups, or peer-to-peer moments as part of events, campaigns, or outbound ABM plays.

AI-Enabled

• Use AI tools to accelerate opportunity identification and increase the velocity of storytelling at scale.

Where You’ll Collaborate

Revenue Marketing

• Provide proof points that strengthen GTM narratives, campaigns, and thought leadership programs.

Product Marketing

• Align customer stories with key personas, use cases, and positioning themes for both motions.

Demand Gen & ABM

• Support targeted campaigns with customer stories and references by vertical, segment, or account tier.

Growth

• Surface stories that resonate with PLG users and support conversion across onboarding, feature adoption, and lifecycle messaging.

Customer Success

• Partner to identify happy customers, manage outreach, and maintain long-term relationships with top accounts.

Sales & SDRs

• Deliver reference content, customer logos, and customer call opportunities that improve close rates and accelerate deals.

We'd love to hear from you

• 3–5+ years in customer marketing, content marketing, or customer advocacy within a B2B SaaS business
• Strong storytelling and interview skills with a track record of delivering high-quality customer assets
• Experience supporting both PLG and sales-led motions with targeted customer content
• Ability to build relationships with internal teams and external customers alike, personable, thoughtful, and proactive
• Familiarity with CRM and marketing tools (e.g. Salesforce, HubSpot, Notion, etc.)
• Experience launching or contributing to early-stage customer communit