[Remote] Senior Customer Marketing Manager at Paddle

The Senior Customer Marketing Manager will own customer storytelling, advocacy, and community-building efforts to support both PLG and sales-led motions. This role involves developing high-impact case studies, testimonials, and references, as well as building community connections for events, ABM, campaigns, and content. Responsibilities include acting as a conduit for customer insights to influence GTM strategy, messaging, and product development, and collaborating across marketing, sales, and customer success teams. Key duties involve building and maintaining a library of customer proof points, creating and mapping proof points for sales and PLG enablement, standing up a system for customer references and advocates, launching and growing the customer community, conducting interviews to surface customer insights, and recruiting customers for various events and campaigns. The role also includes using AI tools to accelerate opportunity identification and storytelling velocity.