Senior Brand Manager MyFreeStyle US

Alameda, California, United States

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$60,000 – $80,000Compensation

Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Marketing, Medical DevicesIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, along with a minimum of 7 years of brand management experience, specifically within the healthcare or medical device industry. Strong analytical skills and experience with web analytics are essential, as is a demonstrated ability to manage and optimize digital marketing campaigns.

Responsibilities

The Senior Brand Manager MyFreeStyle US will monitor web traffic, manage web analytics, and ensure the website meets the organization’s business needs. They will be responsible for ongoing content updates, creating and modifying web pages within a CMS, managing SEO, and reporting on key metrics. Additionally, the role involves coordinating web operations, maintaining the HCP website, driving keyword search and optimization strategies, and collaborating with internal and external teams to develop and execute strategic web projects, including A/B testing and coordinating web creative and content management.

Skills

Web Analytics

SEO

CMS

A/B Testing

Digital Marketing

Content Management

Keyword Research

HCP Website

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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