Principal Marketing Manager - Downstream

United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, Robotics, HealthcareIndustries

Requirements

Candidates must have a proven track record in capital equipment marketing within the medical device industry. A passion for healthcare innovation is essential, along with experience in developing strategies to win and execute targeted marketing initiatives. Experience in building regional KOL networks and planning educational events is also required.

Responsibilities

The Principal Marketing Manager will develop and execute high-impact go-to-market plans to drive product adoption and utilization. They will partner with cross-functional teams to develop strategies, value messaging, collateral, and programs with demonstrated ROI. Responsibilities include creating sales presentations, case studies, and product demos, conducting market research, and developing an economic story with an ROI calculator. The role also involves driving lead generation through multi-channel campaigns, developing lead nurturing programs, building physician advocacy through network development and education, and leading new product launch planning and execution in collaboration with the product management team. Additionally, the manager will provide marketing support to the key account sales team.

Skills

Marketing Strategy

Go-to-Market Planning

Demand Generation

Lead Nurturing

Capital Equipment Marketing

Market Research

Customer Segmentation

Value Messaging

Sales Collateral Development

Product Adoption

Robotic Surgery

Medical Devices

Noah Medical

Develops medical robotic solutions for pulmonology

About Noah Medical

Noah Medical creates medical robotic solutions to improve early diagnosis in pulmonology. Their main product, the Galaxy System™ with TiLT+ Technology™, enhances diagnostic accuracy by providing real-time navigation and an augmented fluoro feature for locating lesions. The system is designed for efficiency with a single-use bronchoscope that reduces cross-contamination risks and improves workflow. Noah Medical stands out by collaborating with leading pulmonologists to ensure their technology meets practical clinical needs.

Redwood City, CaliforniaHeadquarters

2018Year Founded

$145.9MTotal Funding

SERIES_BCompany Stage

Robotics & Automation, HealthcareIndustries

201-500Employees