Sales Lead Qualifier - Francophone Africa at M1 Finance

Dakar, Dakar Region, Senegal

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Bilingual with written and verbal communication in English and French. Local languages like Wolof, etc., are an added advantage
Proven experience in sales, lead generation, or customer relationship management, preferably in the fintech or financial services industry
Strong communication, negotiation, and interpersonal skills, with the ability to engage with diverse stakeholders and build rapport effectively
Proficiency in CRM systems (e.g., Salesforce), Google Workspace, and Microsoft Office suite
Analytical mindset with the ability to interpret data

Responsibilities

Actively qualify leads generated by the marketing team against internal criteria and KPIs to determine their potential as viable prospects
Respond to all inbound leads promptly, assess their alignment with pre-established criteria, and prioritize follow-up actions accordingly
Initiate contact with leads via calls, texts, or emails in a timely manner, maintaining persistent communication to nurture relationships and drive conversions
Liaise with the sales team to evaluate and validate leads, ensuring alignment with sales objectives and strategies
Generate referrals from existing clients and other sources to expand the lead pipeline and identify new business opportunities
Conduct outbound calling campaigns to follow up on older leads, inform them of new products or services, and gather relevant market data and qualifiers
Enter and maintain accurate lead data in the CRM system, ensuring the integrity and completeness of lead information
Nurture unqualified leads to keep them engaged in the sales cycle, providing ongoing support and information to guide them through the application process
Provide sufficient follow-up via phone and email to address inquiries, overcome objections, and maintain momentum in the sales process
Understand customer business issues and demonstrate how AZA Finance's services can address their needs effectively
Design, develop, and improve nurture campaigns aimed at converting inactive customers or re-engaging lost leads, utilizing creative and modern techniques
Build relationships with key decision-makers at prospective clients, serving as the primary point of contact throughout the lead qualification and acquisition process
Develop and follow quarterly, monthly, and weekly plans with specific, measurable goals, and create reports to present lead data and trends for the marketing team
Conduct thorough market analysis and customer segmentation for the region to identify target markets and refine lead generation strategies

Skills

Lead Qualification

Sales Prospecting

Cold Calling

Email Outreach

Relationship Nurturing

Referral Generation

CRM

M1 Finance

Investment platform with margin loans and rewards

About M1 Finance

M1 Finance offers a technology-driven investment platform that allows users to invest in various financial instruments and provides incentives like cash bonuses. It also provides margin loans, enabling clients to borrow against their portfolio, and the Owner’s Rewards Card, which offers cash back that can be reinvested. M1 Finance stands out by combining investment options, lending services, and a rewards credit card to help clients grow their portfolios. The company's goal is to empower clients to manage and enhance their investments securely and efficiently.

Chicago, IllinoisHeadquarters

2015Year Founded

$314.4MTotal Funding

SERIES_ECompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Risks

Increased competition from fintech startups could erode M1 Finance's market share.

Reliance on third-party technology providers exposes M1 to operational risks.

Regulatory scrutiny may arise from new financial products like the Owner's Rewards Card.

Differentiation

M1 Finance offers a unique Finance Super App™ for investing, borrowing, and spending.

The Owner's Rewards Card provides up to 10% cash back, enhancing customer value.

M1 Finance integrates with Thought Machine for scalable, efficient cloud-native banking technology.

Upsides

M1 Finance raised $150M in Series E funding, enabling expansion and innovation.

The launch of new solutions like Custodial Accounts diversifies M1's product offerings.

Partnership with Lasernet improves document management, enhancing customer experience.

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