Sales Development Representative (SDR)

Employment Type: Full-time Location Type: Remote Salary: [Salary not specified]

Company Description

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop, and grow qualified lead volume and sales pipeline for our Analytics & Activation team. This role is primarily responsible for qualifying inbound inquiries, outbound prospecting, and supporting events. As the first point of contact for prospects, this role is crucial in setting the tone for the sales cycle. We are looking for a professional, enthusiastic individual with excellent communication skills, who is a self-starter, thrives working autonomously, and excels at building cross-functional relationships.

• US Role--must be in US at time of application to be considered.
• This role offers an annual bonus opportunity in addition to the base salary.

Responsibilities

• Continuously learn and develop expertise in the industry and NielsenIQ solutions.
• Effectively pitch products and solutions to key decision-makers by understanding their needs and demonstrating how NielsenIQ solutions can meet them.
• Respond to and qualify inbound inquiries promptly to assess sales readiness before connecting prospects with sales resources.
• Conduct outbound prospecting activities (phone calls, email, social media, tradeshows) into target markets/accounts to generate qualified, sales-ready leads.
• Support marketing-sponsored events through pre-event promotion and post-event follow-up to engage and qualify prospects.
• Develop and execute daily, weekly, and monthly activity plans to maximize prospecting efficiency and effectiveness, including account research, pre-call planning, and personalized messaging.
• Meet and exceed key activity and performance metrics (calls, emails, social touches, appointments scheduled, conversion to opportunity, etc.).
• Maintain accurate CRM records of all lead and prospecting activities, adhering to defined processes and SLAs.
• Build relationships with sales team members to nurture leads and ensure quality drives pipeline and revenue conversion.

About You

We are looking for individuals who are excited by the idea of working for an established company with a start-up culture, value diversity and work-life balance, and are eager to make a name for themselves in a fast-growing company that rewards good ideas.

Qualifications

• 4-year college degree.
• 1-3 years of SaaS sales development experience (cold outreach, lead qualification).
• Professional experience in a customer-focused, performance-driven, high-growth, fast-paced sales, service, or marketing team.
• Experience and/or interest in CPG or selling an innovative/niche tool.
• Strong interpersonal skills with the ability to professionally interact with diverse personalities to achieve desired outcomes while maintaining strong relationships.
• Excellent research and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile, and derive actionable insights and next steps.