Senior Manager, Lifecycle Marketing & CRM
FacetSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Sustainability, Food Tech, Consumer TechnologyIndustries
Requirements
- Experience in CRM automation and user lifecycle marketing
- Hands-on experience with a mobile engagement platform (e.g. Braze, Iterable, Clevertap, etc.)
- Experience working with product and tech teams to adopt and optimise automated CRM solutions
- Strong understanding of testing frameworks (A/B and multivariate), reporting on results, and implementing learnings
- Knowledge of personalisation tactics such as liquid logic/dynamic content
- Previous experience in an app-based company preferred
- Marketplace experience
Responsibilities
- Own CRM automations (email, push, in-app) from beginning to end (planning, execution, analysis, optimisation) for your funnel stage, communicating to +40mn users
- Build and optimise lifecycle campaigns in close collaboration with other Consumer Retention Managers to create a seamless and coherent user journey across funnel stages
- Drive retention by improving CRM automations for 20 countries, ensuring measurable impact on your funnel stage’s KPIs
- Ensure adoption of new CRM solutions developed by the Technical Lead, and proactively voice requirements for future technical developments
- Partner with Product Marketing to execute feature and product campaigns across CRM channels, tailored to your funnel stage
- Plan, execute and analyse lifecycle optimisations through A/B and multivariate testing to continuously improve user engagement
- Identify and test new touchpoints in the user journey that can be leveraged with CRM activities
- Report campaign and funnel stage performance, synthesising takeaways for the Strategic Lead and wider leadership team
- Ensure stellar representation of the brand across all CRM touchpoints
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Where is this position located?
The position is located in Copenhagen.
What is the salary range for this role?
This information is not specified in the job description.
What are the main responsibilities of this role?
The role involves owning CRM automations for a specific funnel stage, building lifecycle campaigns, driving retention across 20 countries, ensuring adoption of new CRM solutions, and partnering with Product Marketing.
Who does this position report to?
The Consumer Retention Manager reports directly to the Strategic Lead, Consumer Retention.
What kind of experience makes a strong candidate for this role?
Strong candidates have experience owning CRM retention metrics in funnel stages like onboarding or reactivation, collaborating on lifecycle experiences, working with technical leads on CRM solutions, and partnering with product marketing on campaigns.
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
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