[Remote] Lifecycle Marketing Strategist at StraighterLine

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Online EducationIndustries

Requirements

2–4 years of experience in lifecycle, email, or CRM marketing (preferably in an EdTech, subscription, or consumer brand)
Hands-on experience with HubSpot and marketing automation tools
Analytical mindset with comfort building reports and tracking key metrics
Strong understanding of audience segmentation and personalization
Familiarity with A/B testing and data-driven optimization
Excellent attention to detail and organizational skills
Strong communicator and collaborator who thrives in a mission-driven team
Copywriting skills are a plus

Responsibilities

Drive conversion and retention: Develop lead and customer nurture campaigns — focusing on email, SMS, pop-ups, and slide-ins triggered by user behavior
Map the customer journey: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint
Segment and personalize: Build audience segments and tailor messages based on behaviors, preferences, and lifecycle stage
Own the CRM: Manage HubSpot marketing automation to ensure smooth execution of email, SMS, and chat campaigns that align marketing and sales efforts
Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and track KPIs like open rates, CTR, conversion, and retention
Test and learn: Develop and maintain a testing roadmap to continuously improve messaging and performance
Monitor and maintain: Ensure automated campaigns run flawlessly and uphold StraighterLine’s brand standards
Stay ahead: Monitor competitor lifecycle marketing strategies and industry trends to keep our initiatives sharp
Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-quality, on-time campaigns through Asana

Skills

Key technologies and capabilities for this role

Lifecycle MarketingEmail MarketingSMS MarketingHubSpotCRMCustomer Journey MappingAudience SegmentationPersonalizationMarketing AutomationA/B TestingAnalyticsKPI TrackingBehavioral Triggers

Questions & Answers

Common questions about this position

What experience is required for the Lifecycle Marketing Strategist role?

Candidates need 2–4 years of experience in lifecycle, email, or CRM marketing, preferably in EdTech, subscription, or consumer brands, along with hands-on experience with HubSpot and marketing automation tools.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at StraighterLine?

StraighterLine has a mission-driven team focused on making education affordable, flexible, and accessible, with a collaborative environment partnering across product, sales, creative, data, and partnerships teams.

What makes a strong candidate for this Lifecycle Marketing Strategist position?

A strong candidate brings an analytical mindset, strong understanding of audience segmentation and personalization, familiarity with A/B testing, excellent organizational skills, and copywriting as a plus.

StraighterLine

Online platform for affordable college courses

About StraighterLine

StraighterLine offers an online education platform that provides low-cost, self-paced courses for college credit. The platform is designed for students and adults who want to earn college credits at their own pace. It partners with over 180 higher education institutions, allowing students to transfer credits easily and continue their education. The subscription-based model enables students to pay a monthly fee for access to a variety of courses, with additional fees for specific courses. With more than 70 courses available in fields like business, healthcare, and IT, StraighterLine has supported over 350,000 students. The company also offers career pathway bundles to help students achieve their career goals more quickly.

Baltimore, MarylandHeadquarters

2008Year Founded

$11.3MTotal Funding

SERIES_BCompany Stage

EducationIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Parental Leave

Paid Holidays

Risks

Competition from similar online platforms may erode StraighterLine's market share.

Technological advancements require continuous investment, straining financial resources.

Changes in accreditation standards could affect course transferability to partner institutions.

Differentiation

StraighterLine offers affordable, self-paced courses for college credit at $99 monthly.

The company partners with over 180 institutions for seamless credit transfers.

StraighterLine's acquisition of ProSolutions Training expands its early childhood education offerings.

Upsides

Increased demand for online learning boosts StraighterLine's potential user base.

Partnership with Acadeum enhances course-sharing opportunities with other institutions.

New courses in early childhood education address workforce shortages in the sector.

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