Marketing Manager - Lifecycle

United States

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$110,000 – $176,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, BiotechnologyIndustries

Requirements

The ideal candidate possesses over 5 years of experience in leading the development of complex lifecycle/CRM programs from strategy to execution. They should have extensive experience building and executing complex CRM campaigns and a proven ability to drive product adoption and engagement.

Responsibilities

The Marketing Manager - Lifecycle will lead the strategy for lifecycle programs using email, push, and in-app communications to drive engagement and loyalty. They will shape the lifecycle strategy for consumer products, build and execute CRM campaigns, analyze campaign results to optimize performance, and execute experimentation to unlock high-impact campaigns. This role also involves collaborating with compliance, legal, and regional operations teams to ensure marketing compliance across priority geographies.

Skills

Lifecycle Marketing

Growth Marketing

Product Adoption

User Engagement

Data-Driven Marketing

Crypto Marketing

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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