[Remote] Marketing Manager - Lifecycle at Kraken

United States

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$110,000 – $176,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, BiotechnologyIndustries

Skills

Key technologies and capabilities for this role

Lifecycle MarketingGrowth MarketingProduct AdoptionUser EngagementData-Driven MarketingCrypto Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Manager - Lifecycle position?

The salary range is $110K - $176K.

Is this role remote, and what is the location policy?

Yes, this is a fully remote position with Krakenites in 70+ countries.

What key skills are required for this Marketing Manager role?

The role requires being highly-motivated and data-driven, expertise in lifecycle marketing with email, push, and in-app communications, building and executing CRM campaigns, and conducting data analysis to optimize results.

What is the team like for this position?

The Growth Marketing team is fast-growing, full of the best marketing talent with deep expertise in crypto, responsible for user and revenue growth across product verticals and geographies.

What makes a strong candidate for this Marketing Manager - Lifecycle role?

A strong candidate is highly-motivated, data-driven with lifecycle marketing experience, ready to own full lifecycle strategy for product adoption and engagement, and able to work in a dynamic, fast-paced environment with cross-functional stakeholders.

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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