[Remote] Lifecycle Manager at AlphaSense

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Intelligence, Technology, FinanceIndustries

Requirements

Minimum of 5+ years of experience in customer marketing with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry
Experience in conducting customer journey mapping initiatives in partnership with customer success, sales, marketing, and product teams
Experience in marketing automation strategies, including email drip and data-driven trigger campaigns, audience segmentation, personalization, A/B testing, and optimizing email deliverability
Experience with marketing automation platforms (e.g., Marketo, Outreach), chat and in-product systems (e.g. Chameleon and Qualified), CRM systems (e.g., Salesforce), and Customer Success systems (e.g., Catalyst)
Strong data analytics skills, enabling you to extract insights from customer data and assess program ROI to inform lifecycle marketing decisions. Familiarity with Tableau is preferred
Ability to collaborate closely with product management teams to understand product roadmaps, features, and updates to support feature awareness programming and coordinate with lifecycle leads to integrate in always on-strategy
Excellent project management skills
Excellent verbal and written communication skills, with strong stakeholder management and the ability to collaborate effectively across digitally distributed teams
Passion for results, measurement, and optimization to continuously drive ROI
Collaborative team player, willing to go the extra mile to help other team members excel
Experienced in lifecycle journey mapping and marketing strategies, strong writing skills, stakeholder management, and an analytical mindset
Technologist with a strong understanding of data workflows and marketing tech stacks

Responsibilities

Manage special nurtures like Trial conversion nurtures and programs like our MBA student trial and Enterprise Journey Programs
Curate and distribute customer-facing content

Skills

Key technologies and capabilities for this role

lifecycle journey mappingmarketing strategiesstakeholder managementcustomer journey mappingcustomer segmentationpersonalizationemail marketingdigital reportinganalytics

Questions & Answers

Common questions about this position

What experience level is required for the Lifecycle Manager role?

A minimum of 5+ years of experience in customer marketing is required, with a demonstrated track record of successfully planning and executing trial nurtures in the B2B SaaS industry.

What key skills are needed for this position?

The role requires experience in lifecycle journey mapping, marketing automation strategies including email drip campaigns, audience segmentation, personalization, A/B testing, stakeholder management, strong writing skills, data analytics, and familiarity with tools like Marketo, Salesforce, and Tableau.

What tools or platforms should candidates be experienced with?

Candidates need experience with marketing automation platforms like Marketo and Outreach, chat and in-product systems like Chameleon and Qualified, CRM systems like Salesforce, Customer Success systems like Catalyst, and preferably Tableau for data analytics.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

AlphaSense

AI-driven financial research platform

About AlphaSense

AlphaSense provides a financial research platform that uses artificial intelligence to help clients gain insights into various companies, industries, and market trends. Users can search through a vast library of over 300 million documents, which includes both external and proprietary content. The AI technology streamlines the research process by automating repetitive tasks, allowing clients to concentrate on analyzing the information instead. Additionally, AlphaSense monitors real-time data to highlight important insights, helping clients stay ahead in a rapidly changing market. Unlike its competitors, AlphaSense is particularly focused on data security, implementing advanced measures like the zero trust security model and secure data encryption. The goal of AlphaSense is to empower clients in making informed decisions, whether they are launching new products or providing strategic insights to executives.

New York City, New YorkHeadquarters

2011Year Founded

$1,248.2MTotal Funding

LATE_VCCompany Stage

Cybersecurity, AI & Machine Learning, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Company Equity

Performance Bonus

Remote Work Options

Risks

Rapid AI adoption may homogenize creative outputs, reducing unique value of insights.

Tegus acquisition poses integration challenges, potentially disrupting service delivery.

Reliance on AI exposes AlphaSense to risks of biases and inaccuracies affecting client trust.

Differentiation

AlphaSense leverages AI to provide real-time insights, enhancing decision-making speed and accuracy.

The platform's Generative Search tool offers advanced search capabilities mimicking human analysts.

AlphaSense's acquisition of Tegus expands its content library, offering unmatched insights.

Upsides

Generative AI integration enhances AlphaSense's speed and reliability of financial insights.

The Tegus acquisition significantly expands AlphaSense's content library for comprehensive insights.

AI-driven tools are essential for financial institutions, aligning with AlphaSense's offerings.

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