Regional Product Marketing Lead (Southern Europe)

Position Overview

• Location Type: Remote
• Job Type: Not Specified
• Salary: Not Specified

Uplift is seeking a dynamic and experienced Regional Product Marketing Lead to spearhead growth initiatives across France, Italy, and Spain for their client. This role reports directly to the Chief Marketing Officer (CMO) and involves collaboration with User Acquisition, Brand, Product, PR, Analytics, and Sales teams. The Regional Product Marketing Lead will be responsible for developing and executing the regional marketing strategy, ensuring products resonate with SMEs in Southern Europe, and driving adoption, engagement, and revenue growth.

Requirements

• Strategic Leadership: Develop and execute comprehensive go-to-market strategies tailored to Southern European markets, aligning with global product roadmaps and marketing objectives.
• Customer Insight & Market Research: Conduct in-depth market research to understand customer needs, competitive landscapes, and regional trends, shaping product positioning and messaging.
• Cross-Functional Collaboration: Work closely with Product, Analytics, Engineering, Growth, and other teams to develop and launch impactful marketing campaigns that drive product adoption and customer engagement.
• Campaign Execution: Lead the development and execution of multi-channel marketing campaigns (digital, PR, offline activations), ensuring consistency and effectiveness across all touchpoints.
• Performance Analysis: Utilize data analytics to measure campaign performance, extract actionable insights, and optimize strategies for maximum impact and ROI.
• Regional Advocacy: Serve as the voice of the Southern European markets within the organization, advocating for regional needs and ensuring they are reflected in product development and marketing strategies.

Qualifications

• Experience: Minimum 5 years in product marketing, brand, or consumer marketing roles within fast-paced environments, preferably in fintech, SaaS, or B2B sectors.
• Market Knowledge: Deep understanding of Southern European markets (France, Italy, Spain), with insights into SME needs and financial ecosystems.
• Strategic & Tactical Skills: Proven ability to set strategic direction and manage complex go-to-market campaigns, with a hands-on approach to execution.
• Analytical Acumen: Strong analytical skills to translate data into actionable insights that inform campaigns and product development.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to work effectively in a dynamic, global environment.
• Language Proficiency: Fluency in English and at least one local language (French, Italian, or Spanish) is required.
• Collaborative Mindset: Comfortable working within matrix structures and virtual teams (V-teams) that span departments and geographies.

Additional Details

• Workplace: Remote
• Language: English
• Department: Marketing
• Published: 2025-06-05