Program General Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $200K - $250K

Imprint is revolutionizing co-branded credit cards and financial products, making them smarter, more rewarding, and brand-centric. We partner with companies like H-E-B, Turkish Airlines, Brooks Brothers, and Eddie Bauer to launch modern credit programs that foster loyalty, offer savings, and drive growth. Our platform integrates advanced payments infrastructure, intelligent underwriting, and seamless user experience, enabling brands to provide powerful financial products without needing to become a bank. Co-branded cards represent over $300 billion in U.S. annual spending, yet many are still managed by legacy banks. Imprint offers a modern, flexible, tech-forward alternative designed for today's consumers. Backed by prominent investors like Kleiner Perkins, Thrive Capital, and Khosla Ventures, we are assembling a world-class team to redefine payment experiences and brand growth. We seek individuals who thrive in fast-paced environments, enjoy tackling complex challenges, and aim to make a significant impact.

The Team

The Growth team at Imprint is dedicated to driving business expansion. This includes shaping go-to-market strategies, launching and managing partner programs, and scaling growth through new cardholder acquisition and existing cardholder engagement. The team encompasses business development, marketing, partner success, brand, and product functions, working collaboratively with the leadership team to champion our partners' needs and objectives.

Role: General Manager, Co-Brand Credit Card Program

This role is based in Imprint’s New York City office.

As the General Manager for a strategically vital co-brand credit card program at Imprint Payments, you will be instrumental in cultivating and maintaining robust, multi-level relationships with our partners. Your primary focus will be ensuring the continuous and sustainable growth of the program. This position demands a strategic mindset, a strong background in partnership development and P&L management, and a comprehensive understanding of financial services. You will be responsible for defining and executing the overall relationship and marketing strategies for the program, ensuring alignment with the business objectives of both Imprint and our partners. You will collaborate cross-functionally with internal teams and brand partners to implement innovative, value-driven initiatives that position Imprint’s programs as top performers across all key performance indicators.

Key Responsibilities

• Strategic Partnership Management:
  • Cultivate and maintain strong relationships with key stakeholders at our partner brands, including senior executives, marketing teams, and operational leaders.
  • Collaborate with partners to develop and execute a strategic vision for the credit card program, ensuring alignment with their business objectives.
• Program Growth and Performance:
  • Develop and implement strategies to drive new credit card customer acquisition and maximize the value of existing cardholders.
  • Monitor and analyze program performance, identify growth opportunities, and create action plans to achieve program goals.
• Marketing and Promotion:
  • Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives aimed at increasing cardholder engagement and usage.
  • Lead annual and quarterly planning, budgeting, and forecasting processes to ensure the successful achievement of program goals.
  • Analyze market trends and the competitive landscape to identify opportunities for product enhancements and promotions.
• Compliance and Risk Management:
  • Partner internally with the compliance team to ensure all Credit Card programs adhere to regulatory and compliance requirements.
  • Implement risk management strategies to protect the program's financial health and mitigate potential issues.
• Reporting and Analysis:
  • Generate regular reports on program performance, providing insights and recommendations to senior management.
  • Conduct in-depth data analysis to identify trends, understand customer behaviors, and pinpoint areas for improvement.
• Cross-functional Collaboration:
  • Work closely with internal teams to execute program strategies and initiatives effectively.