Product Marketing Manager, Remote

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Data and Technology, Financial Services, Healthcare, Automotive, Agribusiness, Insurance, Marketing ServicesIndustries

Requirements

Candidates must have over 5 years of experience in product marketing, solutions marketing, strategy, or a related field. They should be comfortable navigating a regionally distributed organization with significant online interaction and possess experience creating various marketing content like pitch decks, case studies, videos, product sheets, and whitepapers. The ability to manage multiple projects simultaneously is also required.

Responsibilities

The Product Marketing Manager will oversee a set of products within Experian Marketing Services, synthesizing market insights, competitive landscapes, and product strategy. Key responsibilities include developing go-to-market plans, value positioning, messaging frameworks, and sales enablement materials for new data-based products. They will also engage with internal and external partners to build awareness and demand, understand the data and audiences space including privacy regulations, and partner with marketing teams on campaign performance. Additionally, they will contribute to win/loss analysis, distill client feedback for product evolution, and provide recommendations for sales and product strategy.

Skills

Product Marketing

Go-to-Market Strategy

Value Positioning

Messaging Frameworks

Sales Enablement

Data-Driven Marketing

Advertising Technology

Market Analysis

Competitive Analysis

Buyer Personas

Data Privacy Regulations

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees