Senior Marketing Manager, LATAM
Life360Salary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
CybersecurityIndustries
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 4+ years of product marketing experience, with 2+ years in Latin American markets
- Fluent in Spanish (native or near-native proficiency required)
- Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
- Experience with digital marketing channels and marketing automation
- Excellent communication skills and ability to work across time zones
- Preferred Qualifications
- Experience in cybersecurity, B2B SaaS, technology, or similar industries
- Previous experience managing marketing budgets and vendor relationships
- MBA or advanced marketing degree
- Familiarity with LATAM business culture and regulatory environments
- Strategic thinking with tactical execution abilities
- Cultural intelligence and understanding of LATAM markets
- Data-driven decision making and analytical skills
- Cross-functional collaboration and project management
- Adaptability in fast-paced environments
- Able to travel 20-30% of the time
Responsibilities
- Develop and execute go-to-market strategies for product launches across LATAM markets
- Conduct market research and competitive analysis to identify positioning opportunities
- Define target customer segments and create buyer personas specific to LATAM regions
- Partner with sales leadership on pricing strategies and launch coordination
- Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
- Create localized content strategies for diverse LATAM audiences
- Optimize campaigns across mobile and desktop users and manage marketing automation platforms
- Monitor performance metrics and optimize campaigns based on ROI
- Develop sales materials including pitch decks, product sheets, and case studies
- Create and deliver product training programs for regional sales teams
- Establish sales playbooks with market-specific insights and competitive intelligence
- Provide ongoing sales support and analyze performance data for optimization
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this role remote?
Yes, this role is remote.
What experience is required for this position?
Candidates need a Bachelor's degree in Marketing, Business, or related field, 4+ years of product marketing experience with 2+ years in Latin American markets, and fluency in Spanish at native or near-native proficiency.
What is the salary for this Product Marketing Manager role?
This information is not specified in the job description.
What is the company culture like at Recorded Future?
Recorded Future employees represent over 40 nationalities and embody core values of high standards, practicing inclusion, and acting ethically.
What makes a strong candidate for this role?
Strong candidates will have experience in cybersecurity, B2B SaaS, or technology industries, familiarity with LATAM business culture, strategic thinking with tactical execution, and the ability to travel 20-30% of the time.
Recorded Future
Provides machine-readable threat intelligence solutions
About Recorded Future
Recorded Future provides threat intelligence in the cybersecurity industry by gathering and analyzing information about potential threats to organizations. Their intelligence is delivered in a machine-readable format, making it easy for clients like threat analysts and security teams to integrate with their existing systems. Unlike competitors, Recorded Future focuses on partnerships with Value Added Resellers (VARs) to enhance their offerings and provide comprehensive support. The company's goal is to help organizations lower the risk of cyber attacks through effective threat intelligence.
Somerville, MassachusettsHeadquarters
2009Year Founded
$57.1MTotal Funding
ACQUISITIONCompany Stage
CybersecurityIndustries
1,001-5,000Employees
Benefits
Professional development and career advancement
Flexible work environment, be yourself
Generous vacation policy
Wellness programs
Company outings
Competitive compensation and benefits
Free snacks, drinks, and coffee in the office
Parental leave program
Environmentally conscious
Risks
Integration challenges with Mastercard's systems could delay synergy realization post-acquisition.
The acquisition may shift strategic priorities, alienating clients preferring independent operations.
Competitive pressures from European cybertech firms may impact the Filigran partnership.
Differentiation
Recorded Future offers machine-readable threat intelligence for seamless integration with security systems.
The company indexes data from open, dark web, and technical sources for comprehensive insights.
Recorded Future partners with VARs, enhancing their reach and providing hands-on support.
Upsides
Mastercard's acquisition enhances Recorded Future's AI capabilities for improved cybersecurity services.
Integration with XDR platforms offers a comprehensive security approach for Recorded Future.
The rise of zero-trust models allows Recorded Future to tailor its threat intelligence offerings.
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