Sr Project Manager, Commercial Product - MSI
Foundation Risk PartnersSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, Financial Services, Education Technology, E-learningIndustries
Requirements
Candidates must have a minimum of 3 years of experience in multi-channel marketing, including B2C, product, and digital marketing, with a proven track record of MQL production in B2B or channel marketing. A Bachelor's degree in Marketing, Business, or Communications is required, along with experience supporting both B2B and B2C marketing strategies, particularly in account-based marketing.
Responsibilities
The Product Marketing Manager will develop and execute marketing strategies for the insurance profession, coordinating across paid media, organic, and email channels to drive revenue. Responsibilities include creating omnichannel marketing plans for B2B and B2C initiatives, collaborating with product teams on launches, and supporting sales enablement with compelling content. The role involves analyzing campaign performance, optimizing tactics, building cross-functional relationships, and representing the insurance marketing function in strategic discussions.
Skills
Product Marketing
Marketing Strategy
Go-to-Market Strategy
B2C Marketing
B2B Marketing
Customer Acquisition
Customer Engagement
Messaging Framework
Value Proposition
Market Analysis
Financial Services Marketing
Insurance Marketing
Colibri Group
Online learning solutions for licensed professionals
About Colibri Group
Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.
Frontenac, MissouriHeadquarters
1990Year Founded
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, EducationIndustries
501-1,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Paid Training
Employee Assistance Program
Professional Development Budget
Risks
Emerging online platforms offering free courses may erode Colibri's market share.
Frequent updates to meet licensing requirements could strain resources and compliance efforts.
Integration challenges from acquisitions may divert focus from core business operations.
Differentiation
Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.
The company leverages a proprietary SaaS platform for high-quality educational content delivery.
Colibri Group's partnerships with universities enhance pre-licensure programs for students.
Upsides
Strategic acquisitions, like TRC Healthcare, expand Colibri's market reach and service offerings.
Partnerships with institutions like the University of Tulsa boost program credibility and enrollment.
Growing demand for micro-credentials aligns with Colibri's focus on professional development.
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