Product Marketing Manager - EPM- Paris at Pigment

Paris, Île-de-France, France

Pigment Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Financial Planning, Enterprise Performance ManagementIndustries

Requirements

  • Experience as a Product Marketer preferably in an EPM vendor focused on financial consolidation and/or FP&A across relevant industries with a solid understanding of the related finance processes
  • Solid background in Enterprise Performance Management software with a good understanding of the core finance processes such as planning/forecasting, consolidation and reporting
  • Strong understanding of the finance persona within a business, particularly as the primary decision-maker in the buying process
  • Comfortable evangelizing and promoting Pigment at field marketing events

Responsibilities

  • Crystallize Pigment’s value proposition within EPM, by conducting persona research, gathering feedback from internal and partner teams and testing our product yourself
  • Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, webpages, and other tools, to enable GTM teams to communicate the value of Pigment effectively
  • Share current and upcoming trends with GTM and product teams to inform our future positioning and product roadmap
  • Facilitate alphas and betas for product testing, focusing on the validation of our value proposition and sharing prioritized feedback with product teams
  • Understand complex buying/selling processes around EPM and specifically financial consolidation involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
  • Manage product launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches
  • Own the process to prioritize Pigment-wide feedback we collect from various sources (CSMs, Support, Sales, Partners, etc.), support product decision-making, equip field teams on how to answer questions about it and close the loop with relevant parties as appropriate
  • Work closely with demand generation teams (field marketing, content marketing, etc.) to create campaigns to drive demand for Pigment

Skills

Product Marketing
EPM
Persona Research
Market Research
Value Proposition
Customer Feedback
Demand Generation
Sales Enablement
Product Strategy
Solutions Consulting

Pigment

SaaS platform for financial planning and analysis

About Pigment

Pigment offers a financial planning and analysis platform that simplifies complex financial reporting and forecasting for businesses of all sizes. The platform operates on a software-as-a-service (SaaS) model, where clients subscribe and pay a recurring fee. Pigment's features include connectivity, processing power, and collaboration tools, which enhance the user experience and differentiate it from other financial planning tools. Users can create detailed financial models covering various aspects like human resources, revenue, expenses, and cash flow, which traditional spreadsheets often cannot handle effectively. By automating these processes, Pigment enables businesses to save time and focus on analyzing their financial data to drive value.

Paris, FranceHeadquarters
2019Year Founded
$378.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, FintechIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Paid Vacation
Parental Leave
Performance Bonus

Risks

Increased competition from Anaplan and Adaptive Insights with expanding AI capabilities.
Potential market saturation in North America could lead to pricing pressures.
Challenges in maintaining data security due to stringent Canadian data protection laws.

Differentiation

Pigment offers real-time data visualization for enhanced business decision-making.
The platform integrates AI for predictive analytics and insights in financial planning.
Pigment's user-friendly interface simplifies complex financial reporting and forecasting.

Upsides

Pigment raised $145m in Series D to expand its SaaS product in North America.
Strategic partnership with Deloitte enhances Pigment's credibility in digital finance transformation.
Pigment AI launch aims to deliver faster, smarter business insights for teams.

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