Product Marketing Manager - Compass at Veeva Systems

Philadelphia, Pennsylvania, United States

Veeva Systems Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Life Sciences, SaaSIndustries

Requirements

  • 3+ years of B2B product marketing experience; demonstrated success in marketing complex enterprise cloud software solutions
  • Able to work independently with little management oversight
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
  • Strong presentation skills
  • Fast learner, detail-oriented and must enjoy fast-paced work environments
  • Proven ability to build relationships with other teams and across all levels
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Strong project management skills with exceptional attention to detail
  • Proven ability to excel in a fast-paced, adaptive environment
  • Bachelor's degree

Responsibilities

  • Support go-to-market programs for new offerings, market segments, and geographies
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
  • Develop product messaging to be used across all media and customer engagement channels
  • Support global cross-functional launch and release marketing initiatives
  • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
  • Build product awareness through PR, article placements, and social media
  • Proactively identify customer success and bring those stories to life for use in marketing
  • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-MarketDemand GenerationField EnablementCustomer MarketingProduct MessagingLaunch MarketingMarket StrategyCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the salary for the Product Marketing Manager role?

This information is not specified in the job description.

Is this a remote position, and what is the location policy?

Veeva Systems is a Work Anywhere company, supporting flexibility to work from home or in the office so you can thrive in your ideal environment.

What skills and experience are required for this role?

Candidates need 3+ years of B2B product marketing experience with success in marketing complex enterprise cloud software, exceptional written and oral communication skills, strong presentation skills, and the ability to work independently in a fast-paced environment.

What is the company culture like at Veeva Systems?

Veeva is a mission-driven organization with core values of Do the Right Thing, Customer Success, Employee Success, and Speed, and it became a public benefit corporation in 2021, legally balancing interests of customers, employees, society, and investors.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate has 3+ years of B2B product marketing experience marketing complex enterprise cloud software, exceptional communication and presentation skills, the ability to work independently, and a proven ability to build relationships in a fast-paced environment.

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters
2007Year Founded
$6.8MTotal Funding
IPOCompany Stage
Enterprise Software, Healthcare, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Parental leave
PTO
Free food
Health, dental, & vision insurance
Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.
GenAI features in Vault CRM may face data privacy and security challenges.
Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.
The company offers a subscription-based model ensuring continuous updates and improvements.
Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.
GenAI features in Vault CRM enhance field productivity with contextual task automation.
Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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