Product Marketing Manager at Logz.io

Tel Aviv-Yafo, Tel Aviv District, Israel

Logz.io Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Observability, Cloud Computing, DevOpsIndustries

Requirements

  • 5+ years of B2B product marketing experience with a focus on technical products
  • Proven track record developing positioning, messaging, and GTM strategies
  • Experience marketing to technical audiences (DevOps, SREs, engineers)
  • Strong understanding of cloud services, observability, or related technical domains
  • Excellent communication skills with ability to simplify complex technical concepts
  • Data-driven approach to measuring campaign effectiveness
  • Preferred Qualifications
  • Experience in observability, monitoring, or log management solutions
  • Background in AI/ML technologies or marketing AI-enhanced products
  • Familiarity with open-source technologies and communities
  • Understanding of developer and IT operations workflows and pain points
  • Experience marketing to companies transitioning from open-source to managed solutions

Responsibilities

  • Refine and implement AI-Powered Observability positioning strategy
  • Develop targeted messaging for different customer segments and use cases
  • Create compelling value propositions that effectively communicate the platform's capabilities and benefits
  • Equip the sales team with effective messaging, qualification questions, and competitive positioning
  • Create impactful sales collateral that clearly communicates the platform's value proposition
  • Train teams on how to effectively articulate differentiators and address customer pain points
  • Design and execute targeted marketing campaigns that generate qualified leads and build market awareness
  • Develop comprehensive content strategies that address customer pain points while showcasing the platform's capabilities
  • Collaborate with demand generation to implement tactical experiments and optimize campaign performance
  • Create and maintain comprehensive competitive battle cards and market analysis
  • Monitor industry trends and competitive positioning in the observability space
  • Develop effective differentiation strategies that highlight the unique value proposition
  • Lead the development of high-value content including technical deep dives, customer success stories, and SEO-optimized articles
  • Develop comparison content, TCO calculators, and other resources that demonstrate the platform's value
  • Create thought leadership content that positions Logz.io as experts in AI-powered observability

Skills

Product Marketing
Positioning
Messaging
Sales Enablement
Market Research
Content Creation
Competitive Positioning
B2B SaaS
Cloud-Native
DevOps
AI Observability

Logz.io

Data analytics and observability platform

About Logz.io

Logz.io provides a platform for data analytics and observability, allowing businesses to analyze their data quickly and efficiently to enhance troubleshooting. The platform utilizes popular open-source monitoring tools like OpenSearch for log analytics, Prometheus for metric analytics, and OpenTelemetry and Jaeger for trace analytics. It caters to a diverse clientele, from small businesses to large corporations, including tech companies, financial institutions, and healthcare providers, all of whom require real-time data monitoring and analysis. Logz.io operates on a subscription or usage-based pricing model, generating revenue through high-performance log analytics, centralized metrics monitoring, and security event investigation. A key feature of the platform is its ability to filter out unnecessary data, which helps reduce costs and saves engineering time. Additionally, Logz.io is compatible with various cloud services, making it easy to integrate into existing systems.

Boston, MassachusettsHeadquarters
2014Year Founded
$119.9MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Enterprise Software, CybersecurityIndustries
51-200Employees

Risks

Increased competition from new entrants like Finout focusing on cloud cost management.
Complex AI-driven features may require significant user adaptation and training.
Departure of key financial personnel could disrupt financial operations and strategic planning.

Differentiation

Logz.io integrates AI-driven anomaly detection to enhance user experience and service reliability.
The platform combines ELK and Grafana for scalable machine data analytics and observability.
Logz.io offers a unified platform for log, metric, and trace analytics using open-source tools.

Upsides

The enterprise monitoring market is projected to reach $80.26 billion by 2029.
Logz.io's AI Agent simplifies monitoring, potentially reducing operational costs and improving reliability.
O11y GPT upgrade leverages generative AI for advanced insights and operational efficiency.

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