[Remote] Senior Product Marketing Manager, Fertility & Family Building at Maven Clinic

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Health, Women’s HealthIndustries

Requirements

8+ years of experience in Product Marketing
3+ years of experience within healthcare

Responsibilities

Develop clear, memorable, and differentiated product messaging for Maven’s Fertility & Family Building solutions that resonates with target audiences, including employers and health plans
Create original storytelling that builds urgency in the fertility and family-building category, highlights Maven’s clinically managed approach, and connects buyers to the life-changing family journeys Maven supports
Define market segments and personas, and develop value propositions that resonate with these audiences
Create sales materials (e.g., pitch decks, one-pagers, FAQs) to enable GTM teams to effectively communicate product value
Train commercial teams on product positioning, messaging, and updates
Partner with Product Management, Marketing, Communications, and Sales to lead go-to-market planning and execution for new product launches, features, and campaigns
Partner with Maven’s Clinical & Research teams to demonstrate how Maven’s evidence-based programming leads to healthier outcomes and cost savings for employers and health plans
Partner with Sales to gather feedback on positioning and refine strategies based on market response
Partner with Customer Success to develop case studies, testimonials, and success stories
Partner with Maven Product Marketing Research & Intelligence to regularly analyze and report on market trends and competitive movements within fertility and family benefits

Skills

Key technologies and capabilities for this role

Product MarketingMarket AnalysisCustomer InsightsFertility SolutionsFamily BuildingHealthcare MarketingB2B MarketingMessagingPositioning

Questions & Answers

Common questions about this position

What is the salary range for this Senior Product Marketing Manager role?

This information is not specified in the job description.

Is this Senior Product Marketing Manager position remote or office-based?

This information is not specified in the job description.

What are the key responsibilities for this role?

The role involves developing clear, memorable product messaging for Fertility & Family Building solutions, creating original storytelling to build urgency and highlight Maven’s clinically managed approach, defining market segments and personas with tailored value propositions, and creating sales materials.

What is the company culture like at Maven Clinic?

Maven Clinic has an award-winning culture focused on an important mission, recognized with over 30 workplace and innovation awards including Fortune Best Workplaces, Great Place to Work certified, and Built In Best Places to Work.

Who does this role report to and what makes a strong candidate?

The role reports into the Director of Product Marketing and is a high-impact, cross-functional position at the intersection of Marketing, Product Management, Sales, and Customer Success, ideal for candidates experienced in end-to-end strategy for messaging, positioning, and go-to-market execution in fertility and family-building solutions.

Maven Clinic

Digital health platform for women's healthcare

About Maven Clinic

Maven Clinic provides a digital health platform focused on women's and family health services. It offers a wide range of support, including preconception care, fertility preservation, IVF, adoption, surrogacy, and menopause care. The platform connects users with dedicated Care Advocates and utilizes data-driven insights to ensure equitable access to healthcare, regardless of location or background. This approach helps improve health outcomes and reduces the need for expensive medical procedures. Maven Clinic's services include on-demand appointments with specialized providers, ongoing assessments, and proactive check-ins, which enhance member engagement and allow for early risk identification. The company aims to deliver comprehensive care while achieving significant clinical and business returns on investment.

New York City, New YorkHeadquarters

2014Year Founded

$416.1MTotal Funding

SERIES_FCompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Unlimited paid time off

14 weeks fully paid parental leave and return-to-work plan

Market-based compensation and equity

Medical, dental, and vision plans (100% covered options)

Free membership with One Medical

Free access to Maven, with credits for friends and family

401(k) match

Paid month-long sabbatical after 5 years

Risks

Increased competition from AI-driven startups like Abridge could impact Maven's market position.

Flat deal activity in healthcare IT may slow future funding opportunities for Maven Clinic.

Growing FemTech market could lead to increased competition from new entrants in reproductive health.

Differentiation

Maven Clinic offers comprehensive women's and family health services, including IVF and surrogacy.

The platform provides equitable access to care through dedicated Care Advocates and data insights.

Maven Clinic's holistic approach reduces costly procedures with proactive healthcare interventions.

Upsides

Maven Clinic raised $125M in Series F, becoming the highest valued in its sector.

The rise of FemTech presents opportunities for Maven to expand and capture market share.

Increased employer demand for fertility benefits aligns with Maven's services, boosting its client base.

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