Product Marketing Manager at Insurify

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, FintechIndustries

Requirements

7+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
Native-level Dutch
A strong writing instinct and passion for turning insights into clear, persuasive copy
A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
Genuine interest in entrepreneurs

Responsibilities

Develop and refine product positioning and messaging that resonates with freelancers and SMEs
Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
Lead go-to-market for new products, features, and updates
Build and maintain a clear competitive view of the market and translate it into actionable insights
Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
Support brand and thought leadership

Questions & Answers

Common questions about this position

Is this a remote role or does it require office presence?

Insify follows a pro-office approach, believing that working together face-to-face sparks creativity, builds stronger teams, and helps new joiners learn faster.

What is the salary or compensation for this Product Marketing Manager role?

This information is not specified in the job description.

What skills are needed for the Product Marketing Manager position?

The role requires skills in shaping product positioning, messaging, and go-to-market strategies, as well as turning complex insurance topics into clear, compelling stories while bridging product and marketing teams.

What is the company culture like at Insify?

Insify's culture is bold, caring, and driven by core values of grit, impact, care, and entrepreneurship, with a focus on passion, perseverance, solving real problems, putting people first, and innovating in smarter, faster, more human ways.

What makes a strong candidate for this role at Insify?

A strong candidate is ready to grow, innovate, and help reshape the insurance industry, with the ability to position products compellingly and work collaboratively in a team-focused environment.

Insurify

Digital platform for insurance comparison

About Insurify

Insurify is a digital platform that helps individuals and families compare insurance policies. Users can answer a few questions to receive real-time quotes from various insurance providers, making it easier to find the best coverage for their needs. Unlike traditional methods, Insurify allows users to see multiple options at once without hidden fees, potentially saving them up to $717 on annual premiums. The company earns revenue by receiving a commission from insurance providers for each policy sold through its platform, allowing it to offer its services for free. Insurify's team includes experts in personal finance and the insurance industry, ensuring reliable information and guidance for users.

Cambridge, MassachusettsHeadquarters

2013Year Founded

$149.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees