Product Marketing Manager at Insurify

Amsterdam, North Holland, Netherlands

Insurify Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, FintechIndustries

Requirements

  • 7+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
  • Native-level Dutch
  • A strong writing instinct and passion for turning insights into clear, persuasive copy
  • A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
  • Genuine interest in entrepreneurs

Responsibilities

  • Develop and refine product positioning and messaging that resonates with freelancers and SMEs
  • Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
  • Lead go-to-market for new products, features, and updates
  • Build and maintain a clear competitive view of the market and translate it into actionable insights
  • Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
  • Support brand and thought leadership

Skills

Insurify

Digital platform for insurance comparison

About Insurify

Insurify is a digital platform that helps individuals and families compare insurance policies. Users can answer a few questions to receive real-time quotes from various insurance providers, making it easier to find the best coverage for their needs. Unlike traditional methods, Insurify allows users to see multiple options at once without hidden fees, potentially saving them up to $717 on annual premiums. The company earns revenue by receiving a commission from insurance providers for each policy sold through its platform, allowing it to offer its services for free. Insurify's team includes experts in personal finance and the insurance industry, ensuring reliable information and guidance for users.

Cambridge, MassachusettsHeadquarters
2013Year Founded
$149.8MTotal Funding
LATE_VCCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Family Leave
Generous company holiday calendar
Learning & Development Stipends
Catered lunches in the office
Social impact volunteer time
Stock Options

Risks

Increased competition from new digital insurance platforms like DriveSmart.Auto.
Rising auto insurance costs may deter potential customers.
Dependency on key partners like Santander could be risky if partnerships dissolve.

Differentiation

Insurify uses AI and chatbots for personalized car insurance recommendations.
The platform offers real-time quotes from multiple insurance providers.
Insurify's user-friendly interface simplifies comparing and purchasing insurance.

Upsides

Partnerships with Santander and MassMutual expand Insurify's market reach.
Rising auto insurance premiums increase demand for comparison platforms like Insurify.
AI-driven personalization enhances customer experience and retention.

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