Freelance Growth Marketing Specialist for Sora Union at Sora Union

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Part TimeJob Type

UnknownVisa

Healthcare, Financial Services, Technology, EducationIndustries

Requirements

4+ years in growth marketing, performance marketing, or user acquisition—ideally in Healthtech, SaaS, or consumer apps
Proven track record in managing paid campaigns that generated measurable revenue growth
Hands-on experience using AI tools and prompts to accelerate marketing and creative tasks
Strong understanding of digital marketing principles, CRO, and user behavior
Experience running A/B tests and interpreting performance data
Familiarity with analytics platforms and marketing automation tools
Experience managing budgets and optimizing paid media spend across channels
Nice-to-Have
Experience working with designers on creative briefs and feedback
Familiarity with tools like Webflow, Unbounce, HubSpot
Basic understanding of SEO and content marketing strategies
Experience in regulated industries (especially healthcare)

Responsibilities

Plan and execute growth marketing strategies across digital channels (e.g., Meta, Google Ads, email)
Define and monitor conversion funnels, user journeys, and KPIs to measure performance
Collaborate with designers to brief and review high-converting ad creatives, landing pages, and email templates
Lead A/B testing and experimentation strategies to optimize conversion rates across: visuals, messaging, UX tweaks
Develop creative and campaign hypotheses and execute data-driven iterations
Identify and prioritize growth opportunities based on analytics and market trends
Work with the creative team to ensure campaign assets are aligned with the brand and optimized for conversion
Work closely with stakeholders to align marketing with business objectives
Coordinate with external CRO experts or partners as needed
Track, analyze, and report on campaign performance using tools such as Google Analytics, Mixpanel, or similar to derive actionable insights
Ensure compliance with industry regulations (e.g., HIPAA, GDPR) for applicable campaigns
Use AI-powered ad optimization tools, where applicable, to refine targeting, bidding strategies, and content
Automate repetitive tasks—such as report generation and initial creative variations—through AI workflows

Skills

Key technologies and capabilities for this role

Google AdsMeta AdsEmail MarketingGoogle AnalyticsMixpanelA/B TestingLanding PagesConversion FunnelsGrowth StrategyPerformance MarketingCRO

Questions & Answers

Common questions about this position

What experience level is required for this Growth Marketing Specialist role?

The role requires 4+ years in growth marketing, performance marketing, or user acquisition, ideally in Healthtech, SaaS, or consumer apps, with a proven track record in managing paid campaigns that generated measurable revenue growth.

Is this a remote position?

This information is not specified in the job description.

What is the compensation for this freelance role?

This information is not specified in the job description.

What key skills are needed for success in this position?

Key skills include hands-on experience with AI tools for marketing tasks, strong understanding of digital marketing principles, CRO, and user behavior, experience running A/B tests, and familiarity with analytics platforms and marketing automation tools.

What makes a strong candidate for this freelance Growth Marketing Specialist role?

A strong candidate will have 4+ years of relevant experience, proven revenue growth from paid campaigns, AI tool proficiency, and experience managing budgets and optimizing paid media spend.

Sora Union

Provides design, localization, and translation services

About Sora Union

Sora Union provides professional services focused on design, localization, and translation projects for companies, organizations, and governments. Their team consists of diverse professionals who are often affected by conflict or climate change, allowing them to bring unique perspectives to their work. Sora Union stands out from competitors by emphasizing the inclusion of talent from underrepresented backgrounds, ensuring that their projects are not only high-quality but also socially responsible. The company's goal is to create opportunities for talented individuals while delivering exceptional services to their clients.

San Francisco, CaliforniaHeadquarters

2022Year Founded

$3MTotal Funding

SEEDCompany Stage

Consulting, Social Impact, DesignIndustries

11-50Employees

Risks

AI-driven translation services increase competition, potentially reducing demand for human translators.

Political instability in talent regions may disrupt Sora Union's project timelines.

Remote work platforms offering similar services could dilute Sora Union's unique proposition.

Differentiation

Sora Union employs a fully-distributed team impacted by conflict or climate change.

The company partners with organizations for social impact projects, like mental health apps.

Sora Union specializes in design, localization, and translation for diverse global clients.

Upsides

Remote work technology advancements enhance Sora Union's distributed team operations.

AI-driven localization tools reduce time and cost for Sora Union's translation projects.

Growing demand for mental health support apps offers partnership opportunities for Sora Union.

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