[Remote] Lifecycle Marketing Lead at Harvey

Remote

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$145,000 – $195,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Tech, AI, Professional ServicesIndustries

Requirements

6+ years of experience in lifecycle, CRM, or email marketing roles, ideally in B2B SaaS
Track record of building nurture and retention programs that drive measurable pipeline and ARR growth
Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Braze, Iterable)
Strong understanding of segmentation, testing, and personalization
Ability to balance strategic program design with hands-on campaign execution
Comfort working cross-functionally with Product, Customer Success, Sales, and Marketing

Responsibilities

Design and build email programs for the full customer lifecycle (nurture, onboarding, retention, upsell/cross-sell)
Own execution of customer-facing communications for product launches, feature announcements, customer events, and marketing programs
Run demand generation for events and webinars, driving registrations, attendance, and follow-up nurture sequences
Partner with Customer Success, Product, and GTM teams to ensure lifecycle programs support adoption, engagement, and expansion
Collaborate with product marketing and demand gen to ensure campaigns support pipeline goals and align with GTM priorities
Implement segmentation and personalization strategies to improve engagement, conversion, and retention
Track performance and report on contribution to broader marketing goals, tying email and website performance to pipeline, ARR, and customer health
Evaluate tools and partners (ESP, customer engagement platforms, or agencies) to scale Harvey’s lifecycle marketing engine
Analyze performance data and continuously optimize for higher engagement, retention, and revenue impact

Skills

Key technologies and capabilities for this role

Email MarketingLifecycle MarketingCustomer Nurture SequencesOnboarding CampaignsRetention MarketingUpsellCross-sellDemand GenerationProduct AdoptionTrial Activation

Questions & Answers

Common questions about this position

What is the salary range for the Lifecycle Marketing Lead position?

The salary range is $145K - $195K.

Is this role remote?

Yes, this is a remote position.

What skills are required for this role?

Deep expertise in email marketing is required, along with skills in designing email programs for the customer lifecycle, segmentation and personalization strategies, performance tracking, and evaluating marketing tools.

What is the company culture like at Harvey?

The team is sharp, motivated, and committed to the mission, moving fast with intensity, taking ownership, staying close to customers, thriving in ambiguity, and pushing for excellence.

What makes a strong candidate for this Lifecycle Marketing Lead role?

A strong candidate has deep expertise in email marketing, experience owning customer lifecycle communications, and the ability to partner cross-functionally while analyzing performance data to drive adoption, engagement, and expansion.

Harvey

Custom AI solutions for law firms

About Harvey

Harvey.ai builds custom Large Language Models (LLMs) specifically designed for top law firms to help them tackle complex legal challenges. These AI models are tailored to various legal practice areas and jurisdictions, allowing firms to enhance their efficiency and accuracy in legal work. Harvey.ai's technology includes an AI chatbot developed in collaboration with Allen & Overy, which demonstrates how their solutions can streamline operations and reduce manual workloads. The company operates on a business model that combines customization fees for developing these models with ongoing subscription fees for support and updates. Unlike many competitors, Harvey.ai focuses exclusively on the legal sector, ensuring that their products meet the unique needs of elite law firms. The goal of Harvey.ai is to transform the legal industry by providing advanced AI tools that improve decision-making and operational efficiency while maintaining high standards of data security.

San Francisco, CaliforniaHeadquarters

2022Year Founded

$200.4MTotal Funding

SERIES_CCompany Stage

Cybersecurity, LegalIndustries

201-500Employees

Risks

Over-reliance on partnerships could lead to strategic vulnerabilities if they dissolve.

LexLegis.ai's global expansion poses a competitive threat in legal research.

Rapid AI innovation and crowded CLM market may challenge Harvey's growth.

Differentiation

Harvey offers custom LLMs tailored for elite law firms' complex legal challenges.

The company provides a unified interface for legal workflows, enhancing efficiency.

Harvey's BigLaw Bench evaluates AI accuracy in legal tasks, setting industry standards.

Upsides

Partnership with Icertis enhances contract analysis and risk assessment capabilities.

Expansion into Japan with Mori Hamada Matsumoto opens new revenue streams.

Revamped GenAI Assistant improves user experience and output quality for legal professionals.

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