[Remote] Lead Product Marketing Manager (Contract) at GoFundMe

Remote

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

6+ years of experience in product marketing, with a focus on B2B SaaS and PLG products
Proven track record of driving go-to-market strategies and influencing product roadmap decisions
Strong understanding of customer, competitor, and market insights to shape product priorities
Excellent communication and collaboration skills, with the ability to work cross-functionally
Experience with alpha and beta programs, including sourcing customers and gathering structured feedback
Ability to develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights
Strong analytical and problem-solving skills, with the ability to interpret data and drive business decisions
Experience with positioning and messaging for key product areas, adapting to user segments and buyer personas
Ability to collaborate with marketing and comms teams to ensure narratives are consistent, on-strategy, and ready for multi-channel deployment
Strong understanding of regulatory requirements, ethical AI principles, and evolving data usage standards

Responsibilities

Lead go-to-market strategy and launch for key products in the P2P Fundraising solution portfolio
Assist with alpha and beta programs, including sourcing customers and gathering structured feedback
Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users
Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions
Act as a thought partner to PMs, product designers, and the research team, bringing customer, competitor, and market insights to shape priorities
Develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights
Advocate for features and experiences that improve activation, retention, and monetization
Own positioning and messaging for key product areas, adapting to user segments and buyer personas
Collaborate with marketing and comms teams to ensure narratives are consistent, on-strategy, and ready for multi-channel deployment
Work closely with Sales, Customer Success, and Solutions Engineering to align product messaging with customer-facing efforts
Equip GTM teams with the right content, narratives, and training to confidently speak to what’s live and what’s coming
Serve as a go-to expert for product and product positioning questions, balancing responsiveness with focus and impact

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Hybrid Work Options

Family Planning Benefits

Commuter Benefits

Parental Leave

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Professional Development Budget

Conference Attendance Budget

Risks

Emerging crowdfunding platforms with lower fees could attract users away from GoFundMe.

Partnership with Meta may expose GoFundMe to privacy concerns, affecting user trust.

Reliance on voluntary tips may be unsustainable during economic downturns.

Differentiation

GoFundMe is the most trusted name in crowdfunding since its founding in 2010.

The platform serves diverse clients, from individuals to nonprofits, globally.

GoFundMe's user-friendly interface allows fundraisers to start campaigns in five minutes.

Upsides

Collaboration with Meta enhances social sharing, boosting fundraiser reach and effectiveness.

Specific relief funds for disasters position GoFundMe as a go-to emergency platform.

Partnerships with organizations enhance GoFundMe's reputation as a socially responsible platform.

Land your dream remote job 3x faster with AI

Try Jobo Free