Veeva Systems

Product Marketing - Associate Manager/Manager

Atlanta, Georgia, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Life Sciences, SaaS, Cloud ComputingIndustries

Job Description: Product Marketing Associate

Position Overview

  • Location Type: Work Anywhere
  • Employment Type: Full-Time
  • Salary: (Not provided)

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, they surpassed $2B in revenue in their last fiscal year with extensive growth potential ahead. Veeva is a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. They support your flexibility to work from home or in the office. Join them in transforming the life sciences industry and making a positive impact.

Role

The Product Marketing Associate will be an important addition to the growing marketing team and will help support demand generation, field enablement, and customer marketing activities. This person will collaborate with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive Veeva’s growth and our customer’s success.

Responsibilities

  • Support go-to-market programs for new offerings, market segments, and geographies.
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs.
  • Develop product messaging to be used across all media and customer engagement channels.
  • Support global cross-functional launch and release marketing initiatives.
  • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally.
  • Build product awareness through PR, article placements, and social media.
  • Proactively identify customer success stories and bring those stories to life for use in marketing.
  • Create content (e.g., thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace.
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials.

Requirements

  • 2+ years of B2B product marketing experience.
  • Demonstrated success marketing complex enterprise cloud software solutions.
  • Able to work independently with little management oversight.
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style.
  • Strong presentation skills.
  • Fast learner, detail-oriented, and must enjoy fast-paced work environments.
  • Proven ability to build relationships with other teams and across a company.

Company Information

  • Company: Veeva Systems
  • Industry: SaaS (Software as a Service)
  • Focus: Life Sciences Cloud Solutions
  • Values: Do the Right Thing, Customer Success, Employee Success, Speed
  • Status: Public Benefit Corporation (PBC)

Skills

Product Marketing
Go-to-market strategy
Demand generation
Field enablement
Customer marketing
Product messaging
Content creation
Thought leadership
Video production
Website copy
Blog posts
Infographics
Sales enablement
Public Relations
Social Media

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters
2007Year Founded
$6.8MTotal Funding
IPOCompany Stage
Enterprise Software, Healthcare, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Parental leave
PTO
Free food
Health, dental, & vision insurance
Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.
GenAI features in Vault CRM may face data privacy and security challenges.
Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.
The company offers a subscription-based model ensuring continuous updates and improvements.
Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.
GenAI features in Vault CRM enhance field productivity with contextual task automation.
Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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