Principal Product Marketing Manager at GoFundMe

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, FintechIndustries

Requirements

8–12+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration
Located in the San Francisco, Bay Area, with an in-office requirement of 2-3x a week

Responsibilities

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyProduct MarketingAudience SegmentationMessaging FrameworksJourney MappingCompetitive InsightsPerformance MetricsStakeholder AlignmentCross-Functional LeadershipFull-Funnel MarketingChannel StrategyProduct Launches

Questions & Answers

Common questions about this position

What is the location requirement for this role?

Candidates must be located in the San Francisco Bay Area with an in-office requirement of 2-3 times a week.

What experience level is required for this position?

The role requires 8–12+ years of experience in Product Marketing, with a proven track record of independently owning high-impact product launches and strategic initiatives.

What are the key responsibilities of this role?

The role involves leading go-to-market strategies, defining audience segments, establishing performance metrics, synthesizing product insights into narratives, partnering cross-functionally, and driving performance through iteration.

What kind of person thrives in this role at GoFundMe?

The ideal candidate is strategic, proactive, independently driven, operates with a high degree of independence, manages ambiguity with clarity, and leads with rigor, clarity, and a bias toward action.

Is there a salary range listed for this position?

This information is not specified in the job description.

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees