Principal Product Marketing Manager at GoFundMe

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, FintechIndustries

Requirements

8–12+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration
Located in the San Francisco, Bay Area, with an in-office requirement of 2-3x a week

Responsibilities

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

Skills

Go-to-Market Strategy

Product Marketing

Audience Segmentation

Messaging Frameworks

Journey Mapping

Competitive Insights

Performance Metrics

Stakeholder Alignment

Cross-Functional Leadership

Full-Funnel Marketing

Channel Strategy

Product Launches

GoFundMe

Online platform for crowdfunding and fundraising

About GoFundMe

GoFundMe is an online platform that enables individuals and organizations to raise money for various needs and aspirations. Users can create fundraising campaigns in just five minutes by sharing their stories and soliciting donations from their networks and beyond. The platform caters to a wide range of clients, including those facing medical emergencies, families in need of memorial funds, students seeking educational support, and nonprofits looking for financial assistance. GoFundMe operates globally and has built a community of over 100 million people who have collectively raised $25 billion through more than 200 million donations. The company generates revenue through voluntary tips from donors and a small transaction fee on each donation, which helps cover payment processing costs and maintain platform security. GoFundMe's goal is to provide a safe and user-friendly experience for both donors and recipients, leveraging community support to help people meet their financial needs.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$1,178.5MTotal Funding

SERIES_ACompany Stage

Fintech, Social ImpactIndustries

501-1,000Employees