Principal Outbound Product Manager - App Engine

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking an outstanding Staff Outbound Product Manager in the US to help scale GTM, customer, and partner enablement and adoption for our low-code and Generative AI app development solutions in our App Engine product line.

Role: The App Engine Outbound Product Management team is responsible for all outbound GTM and commercial aspects of ServiceNow App Engine. Our Outbound Product Managers interact with our existing and prospective customers to guide them on product journeys, bring their voices back to our product roadmap, help drive product strategy, guide product messaging and positioning, enable sales with technical content and enablement, and help craft product packaging and pricing. We collaborate closely with multiple cross-functional teams (e.g., marketing, sales, solution consulting, pricing strategy and operations, customer outcomes, product success, training, and certification, etc.).

What you get to do in this role:

• Lead a team of outbound product managers to drive GTM, sales, solution consulting, and partner enablement for App Engine and Now Assist for Creator (our Generative AI offering), working closely with Inbound Product Management, Product Marketing, Pricing Strategy, Product Success, Customer Outcomes, and Technical Alliances teams
• Develop high-quality technical enablement content that describes the differentiating value of product innovation for App Engine and Now Assist for Creator products
• Lead pricing and packaging efforts in close coordination with other BU stakeholders and corporate pricing to optimize market adoption of new products
• Define and execute new product launch strategy working with relevant product, marketing, and GTM stakeholders and leadership
• Develop a deep understanding of customer use cases and success outcomes and influence product roadmap
• Develop best practices assets and conduct quarterly product onboarding sessions to drive adoption by customers and partners
• Become a trusted resource to promote the ServiceNow vision with industry influencers, strategic partners, and analyst firms
• Lead and influence cross-functional teams to accomplish our goals

Qualifications

To succeed in this role you have:

• A minimum of 8 years of related experience; MBA with 6 years; or a PhD with 3 years of related customer-facing experience in product management, presales consulting, technical business development, or management consulting at an enterprise software company or SaaS company (preferred)
• Extreme sense of ownership – own the problem, the process, and the outcome. Some things may need “driving by influence”, others may need executing yourself in a hands-on manner, and yet others will need delegation.
• Strong bias towards action, and a sense of urgency to “win” in the market.
• Experience operating in an ambitious environment and driving the adoption of new and emerging products
• Consistent track record of working cross-functionally to deliver business impact
• Demonstrated customer obsession in engagements
• Demonstrated consistent ability to drive both strategy and results.
• Excellent people and presentation skills to engage with all levels of customers, colleagues, cross-functional teams, and partners.
• Strong networking and influencing skills; able to drive extended and virtual teams
• Outstanding written and oral communication skills.