Senior Product Marketing Manager
ThanxSalary not specified
- Full Time
- Senior (5 to 8 years)
$155,000 – $195,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Consumer Services, Marketing & AdvertisingIndustries
Requirements
Candidates should possess at least 6 years of in-house experience in consumer product marketing, preferably within the fintech or financial services app industry. They should have a strategic, metrics-driven mindset, thriving on data-driven insights and KPI targets. Strong outbound PMM experience, including ownership of GTM strategies for feature launches and an integrated campaign approach is required, along with excellent cross-functional communication skills and the ability to work effectively with product, data, growth marketing, and creative teams.
Responsibilities
As Senior Consumer Product Marketing Manager, the individual will lead end-to-end planning and execution for product and feature launches, ensuring GTM strategies align with business objectives and deliver clear actions to users. They will craft compelling messaging for outbound channels, utilizing AI tools for personalization, and map customer insights to refine positioning and drive activation, engagement, and retention. The role involves partnering with Product teams to define marketing strategies for user engagement and retention, identifying new opportunities, and leveraging analytics tools for experimentation and optimization. Furthermore, they will analyze user behavior and market trends to inform strategy and turn complex data into strategic recommendations.
Skills
Go-to-Market Strategy
Product Launch
Messaging & Positioning
Campaign Management
Channel Partnership
Performance Tracking
Data-Driven Marketing
Consumer Engagement
Market Differentiation
Fintech
Rewards Program
Upside
Cash-back app for everyday purchases
About Upside
Upside offers a cash-back app that rewards users for everyday purchases like gas, groceries, and food. Users can claim cash-back offers at local retailers, which increases their purchasing power while helping retailers boost sales and customer loyalty. The company earns revenue through partnerships with retailers, sharing commissions with users as cash-back rewards. Upside aims to create a fair economic model in retail, focusing on user privacy, environmental sustainability, and fostering an inclusive workplace.
Key Metrics
Washington, District of ColumbiaHeadquarters
2015Year Founded
$63.2MTotal Funding
SERIES_DCompany Stage
Consulting, Cybersecurity, Consumer GoodsIndustries
201-500Employees