Senior Consumer Product Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $155K - $195K

Upside is transforming brick-and-mortar commerce by applying online retail sophistication to provide users with more value on everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn significantly more cashback and hundreds of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform annually, benefiting retailers, consumers, and sustainability initiatives.

As a Senior Consumer Product Marketing Manager, you will be instrumental in launching new features and scaling our fintech app. This role sits at the intersection of product, growth, and marketing, leading go-to-market strategies to drive awareness, adoption, and user engagement. You will leverage deep insights to pair new segments and target markets with features, driving measurable outcomes. This is a hands-on role for a strategic, analytical marketer in a fast-paced, data-rich environment, focusing on connecting features and use cases to tangible consumer value. This role reports to the VP, Consumer Product Marketing.

Responsibilities

• Go-to-Market & Product Launches: Lead end-to-end planning and execution for product and feature launches, including messaging, positioning, campaign rollout with channel partners, and performance tracking. Ensure GTM strategies align with business objectives, clearly communicate actions to users, and differentiate our product in the competitive fintech and rewards market.
• Messaging & Positioning: Craft clear, compelling messaging for outbound channels that communicates the app's value to target segments, utilizing AI tools for personalized efficiency. Refine positioning and identify opportunities across touchpoints to drive activation, engagement, and retention using customer insights and usage data.
• Strategy & Engagement Growth: Partner with Product teams to define marketing strategies that drive user engagement and retention, creating clear briefs for growth, CRM, and paid teams. Identify and prioritize new opportunities, features, and dynamic communication options to increase app stickiness and re-engage lapsed users based on behavioral data and experimentation.
• Market & User Insights: Analyze user behavior, market trends, and competitive activity to inform product positioning and campaign strategy, collaborating with research and design teams. Translate complex data into clear recommendations and strategic insights for product and marketing partners.
• Experimentation & Optimization: Utilize tools like Amplitude, Fullstory, and HotJar to build hypotheses, run A/B tests, and optimize key moments in the app journey. Track campaign and launch performance with the analytics team, identifying areas for improvement and iterating accordingly.

Requirements

• 6+ years of in-house experience in consumer product marketing, preferably within a fintech or financial services app environment.
• A strategic, metrics-driven mindset with a proven ability to use data for insights, metrics, and decision-making to achieve KPI targets.
• Strong outbound PMM experience, including ownership of GTM strategies for feature launches and an integrated campaign approach.
• Demonstrated ability to increase engagement, retention, and acquisition through cohesive, tailored, creative, and breakthrough marketing ideation.
• Excellent cross-functional communication skills with experience working effectively with product, data, growth marketing, and creative teams.
• A proactive, self-starting attitude, with strong organizational skills and meticulous attention to detail in briefs.

Company Information

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.