Associate Product Manager - AI Content Creation for Financial Advisors

Position Overview

SmartAsset is seeking an exceptional and user-obsessed Associate Product Manager to join our team. This role is pivotal in shaping and launching a new marketing content creation application for financial advisors, powered by generative AI. You will lead a large-scale, greenfield project from concept to launch, defining how generative AI can transform marketing and content creation for financial professionals. The ideal candidate is a product builder at heart, deeply empathetic to user needs, and passionate about solving complex problems in the financial advisor space.

About SmartAsset

SmartAsset is an online destination for consumer-focused financial information and advice, with a mission to help people make smart financial decisions. We reach over an estimated 59 million people each month (as of January 2025) through educational content and personalized calculators and tools. We also operate the SmartAsset Advisor Marketing Platform (AMP), connecting consumers with fiduciary financial advisors. SmartAsset has been recognized on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500™ (#250 in 2022) lists, and ranks on Y Combinator’s list of Top 100 Companies. We successfully completed a $110 million Series D funding round in 2021, valuing the company at over $1 billion. *Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.

About the Team

This is an unparalleled opportunity to build product experiences that leverage cutting-edge AI to empower financial advisors. You will be at the forefront of defining how generative AI can transform marketing and content creation for financial professionals, helping them to better connect with their clients and grow their businesses.

Responsibilities

• A/B Experimentation: Design, build, and manage the end-to-end A/B testing process, from hypothesis generation to implementation and analysis.
• Data Analysis & Reporting: Own the reporting and communication of experiment results to the product team and other stakeholders, providing clear, actionable insights.
• Sprint Support: Assist the Senior PM in sprint planning, backlog grooming, writing user stories, and ensuring the development team has a clear understanding of priorities and requirements.
• User Research: Support user research initiatives by helping with interview preparation, note-taking, and synthesis of customer feedback.
• Problem Solving: Independently identify and address smaller product issues, bugs, or user experience friction points, working with design and engineering to implement solutions.
• Cross-functional Collaboration: Work closely with engineering, design, data science, and marketing to execute on product goals and support successful feature launches.

Skills/Experience You Have

• 2+ years of experience in product management, data analysis, business analysis, or a related role in a technology company.
• Proven experience with data analysis and a strong ability to derive insights from quantitative data.
• Excellent communication and interpersonal skills, with the ability to articulate complex concepts to diverse audiences.
• A self-motivated and proactive mindset with a strong sense of ownership and a "get it done" attitude.
• Familiarity with Agile development methodologies and the sprint process.
• Bachelor's degree or equivalent practical experience.

Skills/Experience Preferred

• Direct experience with A/B testing platforms (e.g., Optimizely, VWO, LaunchDarkly).
• Experience with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics).
• Proficiency in SQL for data extraction and analysis.
• Experience working on AI/ML-powered products or in the B2B SaaS space.
• Familiarity with the call center industry or voice technologies.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles).

Available Benefits and Perks

• All role